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Writing on the future of products

Explainers on product identity, from tags and certificates to traceability and regulation, and perspectives on where products are heading.

Perspectives

Explainers

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23 pieces

Perspective, 5 min read
Counterfeit detection vs authentication: why computer vision can assess but not confirm
An image check can say a bag looks genuine. Only a record made at origin can say which bag it is.
Brand Protection
Perspective, 7 min read
Secondary market revenue: can brands earn from resale?
Platforms take a cut of each resale and brands get none. How brands can earn anyway.
Resale & Circularity
Perspective, 6 min read
Digital certificates vs NFTs: what a product needs, and where a blockchain fits
What an NFT proves about a physical object, and why a tag and certificate prove more.
Brand ProtectionResale & Circularity
Perspective, 5 min read
What if your designer bag could tell you its story
A bag outlives its box and first owner. What changes when it carries its own record.
Consumer EngagementResale & Circularity
Perspective, 4 min read
Fashion meets AI: unlocking consumer insights with connected garments
What connected garments can and cannot tell a brand once they leave the store.
AI & AnalyticsConsumer Engagement
Perspective, 4 min read
Verifying memorabilia in the age of digital fakes
A paper certificate is easier to fake than the item. Keep the record with the object.
Brand ProtectionResale & Circularity
Perspective, 5 min read
Recommerce risks: navigating the challenges of the secondhand market
Resale is booming, and so are its risks: authenticity, grading, logistics and trust.
Resale & CircularityBrand Protection
Perspective, 4 min read
The EU's Ecodesign Regulation: implications for luxury brands
The EU Ecodesign Regulation is in force. What it asks of luxury brands, and when.
Sustainability & Compliance
Explainer, 8 min read
What is product identity? (for physical products)
A verifiable identity for one item: a secure tag in it, a certificate for it, and a record from maker to every owner.
Explainer, 10 min read
Counterfeit statistics: the sourced numbers, by sector
Fakes were up to 2.3% of world imports in 2021, about $467 billion, by OECD and EUIPO estimates from customs seizures.
Brand Protection
Explainer, 9 min read
How to write a call to action for QR codes and tap tags
Say what the tap or scan gives, put it where the product is handled, lead with a verb, and land on exactly that.
Consumer Engagement
Explainer, 8 min read
What is a certificate of authenticity? Paper vs digital
A document stating that one item is genuine, what it is, who made it and who vouches for it, on paper or bound to a tag.
Brand ProtectionResale & Circularity
Explainer, 7 min read
How NFC tags authenticate products
A secure NFC tag computes a fresh code on every tap, so a phone can check the item and a copied link fails.
Brand Protection
Explainer, 7 min read
NFC vs RFID vs QR codes: which fits a product?
NFC suits a phone tap, UHF RFID readers at a distance, QR a printed link. Only a cryptographic tag proves the item.
Traceability & LogisticsConsumer Engagement
Explainer, 7 min read
Tamper-evident labels vs authentication tags
A tamper-evident label shows a pack was opened; an authentication tag shows the item is genuine. Closure tags do both.
Brand Protection
Explainer, 8 min read
What is EPCIS? Supply chain events explained
A GS1 standard for recording and sharing supply chain events: what happened to which items, when, where and why.
Traceability & Logistics
Explainer, 9 min read
What is the ESPR? The EU Ecodesign Regulation explained
The EU framework law, Regulation (EU) 2024/1781, under which the Commission sets product rules group by group.
Sustainability & Compliance
Explainer, 8 min read
What is traceability? Batch level vs item level
The ability to trace an object's history, application or location: back to its source and forward to where it went.
Traceability & Logistics
Explainer, 7 min read
What is brand protection? Online vs physical products
Stopping others trading on a brand's name, designs and products, through legal rights, online work and the product.
Brand Protection
Explainer, 8 min read
What is provenance? How objects prove their history
The documented history of an object's ownership and custody: who held it, when, and how it passed to the next.
Traceability & LogisticsResale & Circularity
Explainer, 9 min read
What a Digital Product Passport is, and when the EU requires one
In EU law, a set of data specific to a product, reached through a carrier on it. Each product group gets its own rules.
Sustainability & Compliance
Explainer, 5 min read
The EU battery passport: what is required from 18 February 2027
Batteries are the first EU products with a mandatory digital passport and a fixed date: 18 February 2027.
Sustainability & Compliance
Explainer, 5 min read
The Digital Product Passport for textiles and apparel: what is expected
Clothing is among the first product groups the EU is writing passport rules for. Those rules are not adopted yet.
Sustainability & ComplianceResale & Circularity

Showing 9 of 23

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