Vera

Consumer Engagement

Every tap starts a conversation.

A new, direct channel through your products. One tap, no app, and the certificate knows who's holding it and responds.

Market exposure: are you prepared?

What an anonymous owner is costing you

Two published figures on your owners after the sale: what they'll pay for proof, and what they expect you to know.

  • 80%

    of consumers say they'd pay more for sustainably produced or sourced goods

    They pay for what you can show them, product by product.

    PwC, 2024Voice of the Consumer Survey: 20,000+ consumers in 31 countries and territories. Stated, not observed.

  • 72%

    of US consumers expect brands to know them as individuals

    An owner you can't name is one you can't recognize.

    McKinsey, 2021Next in Personalization 2021 survey, n=1,013 US adults: expect the businesses they buy from to recognize them and know their interests.

Brands that act early can build a more direct, data-rich relationship with consumers, tapping into resale trends and personalizing services in powerful new ways.

Aaron Cheris, partner in Bain & Company’s Retail and Customer Strategy & Marketing practices

How Vera solves it

Turn second owners into customers

The buyer and the holder often differ. The certificate knows which, so a second owner is a name you have too.The person holding the product registered it. The person who bought it may be someone else entirely, and today that is the only name you have. The certificate knows which is which, so an owner you never sold to is a name you have too.

Know your customer from day one

Ownership is recorded at the sale, so nobody registers after delivery. Connect Shopify and customers arrive as owners.The sale is recorded before the product ships, and the buyer's first tap resolves it to the item in their hands, so nobody has to register it after delivery. Connect Shopify and your customers come in as owners — one already signed in to your store opens their certificate without a second account.

See which owners spread the word

Scans by non-owners are counted per owner, and the leads they bring are attributed to them. Influence becomes a number.A tap by someone who isn't the owner is a real-world introduction with no campaign behind it. Scans are counted per owner, and the ones who leave their details become named leads attributed to them — so influence is a number you can read instead of a thing you assume.

Give every tap a reason to come back

What the certificate shows can change with where the product is, who holds it and for how long.What the certificate shows can change with where the product is, who is holding it, and how long they have had it. One tag can serve a first owner, a boutique and a second-hand buyer differently, so a later tap can show an owner something new.

Own the channel, not a marketplace's

Certificates and scan screens carry your logo, colors and domain, with Vera's name removed. Emails go out from your domain too.The certificate and the scan screen take your logo and colors, on your own domain or a subdomain you pick at signup, with Vera's name taken off — including for a stranger who was only sent the link. Certificate and transfer email goes out from your domain too.

Make ownership worth more

Certificate features raise what a product is worth to its owner, and every scan and transfer comes back as data.Certificate features raise what a product is worth to the person holding it. Value keeps owners engaged, engagement drives resale and repeat sales, and every scan and transfer returns as data that aims the next one better.

Have another capability in mind?

Tell us what you need. We'll tell you straight what Vera does today.

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Explore how consumer engagement works across the infrastructure

Platform →Certificates →

What it's worth

See the impact of consumer engagement with Vera

Vera measures your return in real time from every scan and transfer, plus the figures you already track.

Calculate your upside →

  • Gain $500K

    a year in first purchases from certificate viewers

    Today: Anonymous. Most brands never learn who looks closely at a product they sold. With Vera: A tap by a non-owner is an introduction with no campaign behind it.

    Today
    Anonymous
    Most brands never learn who looks closely at a product they sold.
    With Vera
    $500K
    A tap by a non-owner is an introduction with no campaign behind it.

  • Win back 375

    customers a year who bought only once

    Today: Unreached. About 6 in 10 of a luxury brand's customers buy from it only once. With Vera: A named owner is a reachable one, like every other channel you own.

    Today
    Unreached
    About 6 in 10 of a luxury brand's customers buy from it only once.
    With Vera
    375
    A named owner is a reachable one, like every other channel you own.
What else Vera measures
  • Owners you can reach per product sold
  • Authenticity verification rate
  • Invalid scan rate
  • Reported stolen
  • Transfer completion rate
  • Resales per resold item
  • Average resale price
  • Product lifespan
  • Countries reached
  • Repeat scan rate
  • Leads captured
  • and many more…

Modelled onModelled for a brand selling units a year at $

Starting figures are for a mid-size luxury brand. Try yours, run the full ROI calculator or talk to us.

Calculate upside →Calculate your upside →

Solutions

One platform for every solution.

Connected products unlock cost savings and new revenue lines across your business.

Brand Protection

Authenticity and ownership, settled on the spot by whoever is holding it.

Resale & Circularity

Certified resale as a channel the brand owns, and every subsequent owner it introduces.

Traceability & Logistics

Every movement, transfer and scan, visible end to end across the supply chain.

AI & Analytics

Scans, transfers and sales arriving as one live dataset across the whole lifecycle.

Sustainability & Compliance

The per-item record a longer product life leaves behind — every owner, every part, and who is allowed to see it.

View all solutions →

Industries

One platform for every industry.

Every product type has its own lifecycle. The infrastructure to make them connected remains the same.

ApparelCare-label tags across high-volume collectionsArtProvenance from the studio to the collectionAuction housesVerify consignment before it reaches the blockCosmetics & PerfumeBatch identity and counterfeit deflectionEyewearFrame-level identity, warranty and serviceFootwearInsole tags and verified secondary salesHandbagsAuthentication and resale value for bagsJewelryIdentity set into the piece, for every ownerLegal DocumentsOriginals told apart from every copyMemorabiliaChain of custody for one-of-one piecesMusicPressing provenance for records and collectiblesSupplementsSeal-level identity from the lot to the buyerTickets & MembershipsTickets and member cards, holder by holderTrading CardsOwnership and provenance, card by cardWatchesDial-level identity, service history and resaleWines & SpiritsBottle-level identity and provenance
View all industries →

Engage customers across the entire product lifecycle

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