Vera Tags

Identity built into every product.
Proof in one tap.

Applied once, a Vera tag proves your product is genuine on every tap. A copy can't pass, and your customer needs nothing but their phone.

Scroll to tag

The tag

Small tag, big features

Sticker TagApplied to a flat interior surface, often between leather, hidden from view.5x5mm · 10mm · 20mm · 20x20mm · 28mm · 38mm · 45mmBest forArtBooksCollectiblesTrading cards+12More types available, or reach out for custom.

Connect to a certificate

Only the genuine product opens a verified certificate

Every single tag scan is verified before redirecting to the product's certificate hosted on the brand's website or provisioned Vera subdomain.

Tap
The phone reads the tag on contact. No app to install.
Verify
Vera checks the scan's credentials are genuine and single-use before redirecting to its certificate.
Connect
The certificate opens on the brand's own website, or on a provisioned Vera subdomain — whichever the platform is set to.
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maisonvera.example/certificatemaisonvera.app.vera.inc/certificate

Trust in one tap. A channel for life.

A direct channel to the people holding your products, who get provenance, ownership transfer and lost-or-stolen reporting.Instant product and brand trust — and a direct channel to the people holding your products. Product owners get more: provenance, traceability, ownership transfer, lost-or-stolen reporting, and digital capabilities that add value across the product's lifespan.

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Item-level identity

Not just the SKU. Every single item, identified.

A SKU names a product line. A Vera tag gives each item its own identity and certificate.

One SKUBlack Leather HandbagMV-BLH-001

SKU MV-BLH-001vt-mv-24aw-0144

SKU MV-BLH-001vt-mv-24aw-0142

SKU MV-BLH-001vt-mv-24aw-0145

This oneIts own certificatevt-mv-24aw-0142MadeSoldOwned by J. Doe

On the platform

Buy and manage every tag in one place

Buy tags, match stock to demand, restock automatically and catch suspicious scans, right beside the certificates they carry.

Order tags where you run everything else

Choose a tag by application, size and capability, all within the platform.Browse the tag shop, choose a tag by application, size and capability, and add your logo on orders of 1,000 or more, all within the platform.

The tag shop: Solid Tag and Fabric Patch, pictured at their relative sizes.

Choose a tag by capability: Connect, Verify, Vault.

Solid Tag is best for watches, jewelry and three more categories.

See shortages before they stall a launch

Spot the products at risk of running short, and set your alert levels in one place.See what you have ordered, what is on the shelf and what is in transit against the tags your products use, spot the products at risk of running short, and set your alert levels in one place.

Tag inventory

30mm Sticker TagNeed to order25
30mm Solid TagPlenty13

Tag inventory

TagStatusAvailable

30mm Sticker TagVERA-STK-VER-30-100Need to order25
Levels
30mm Solid TagVERA-SLD-VER-30-100Plenty13
Levels

Set restocking on autopilot

Set a low-inventory threshold and the quantity to reorder. Off until you switch it on.Set a low-inventory threshold for any tag type and the quantity to reorder when you cross it. Restocking on autopilot, driven by the product inventory that demands it. Off until you switch it on.

Inventory settings: a low-stock threshold, an email alert, and automatic reordering with a reorder quantity.

See where fakes turn up

A tap that fails verification is plotted where it happened, so repeat attempts read as a place.A tap that fails verification is recorded against the certificate it targeted, and plotted where it happened — so repeat attempts read as a place, not a count.

The scans map, with invalid scans marked in red over New York, France and Seoul.

A certificate in the list flagged with 8 invalid scans.

A certificate's banner: suspicious activity detected, an invalid scan was recorded.

A broken tag never breaks the record

Tag damaged? Replace it in house or send the owner a new tag, and the old tag stops verifying.Tag damaged? Replace it in house with a phone or a Vera reader, or send the owner a new tag. Only you can authorise it, and the old tag stops verifying.

A certificate's actions menu with Replace tag highlighted.

Replace tag: scan the new tag with your smartphone or a Vera reader.

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Compare

Vera tags prove, track and connect. Links and QR codes only point.

CapabilityVeraHow it’s done today

Browse, configure, order and track tags in the same platform that runs the certificates, with stock levels beside the products they belong to.TodayA separate tag supplier

Sticker, solid, fabric patch, fabric label, closure, card and dial, all orderable in the shop today.TodayOne or two formats

Your own design on the tag face, in your choice of color and finish, from an order of 1,000 tags.TodayOff-the-shelf blank tags

A tag built to your specification rather than configured from the catalogue, with Vera handling the factory relationship.TodayA factory MOQ and a broker

Every tap generates a fresh cryptographic code, so a forwarded link or a screenshot opens the certificate without the verified state.TodayA link anyone can forward

A tap that reuses a proof, or an old read counter, is recorded as an invalid scan and shown on the certificate — to the brand, and to whoever is holding the item.TodayYou find out on a return

The tag computes a new code on each read, with a key that cannot be read off it — so a verified tap is evidence about the tag, not just about the URL.See what happens on a tap →TodayA static QR or barcode

Vera encodes and provisions every tag before it ships, so nobody at the brand handles an encoder or a key.TodayYou encode them yourself

A box of tags can be bound to a product before it ships, so every tag in it already has its certificate. Whoever fits the tag just fits it — no account, no app, no commissioning step — and the certificate activates on whatever your settings say.TodayA login for the factory

The certificate and its full history move to the new tag. The retired tag stops verifying and opens a page explaining it was replaced, rather than an error.TodayA new record, history lost

No additional hardware necessary besides a smartphone. The tap opens the phone's own browser.TodayAn app or a reader

The same tag reads at up to about six metres with an RFID reader and by phone tap in a customer's hand, so a product does not need a second tag for the warehouse.TodayA separate RFID system

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Product

Explore the full infrastructure

Capitalize with one infrastructure for connected products, in three layers.

Maison Vera

Authentic

Maison Vera

Black Leather Handbag

GiftSellReport

Details

Product ID: vt-mv-8c30fa2
Manufacture date: Jul 2024
Owned since: Mar 2025

CertificatesElevate every product. Engage every owner. Created in the platform.Explore certificates →

PlatformSee every product's whole life, and act on it.Explore platform →

Questions

Questions about tags

Why not QR codes, or the labels we already use?

A printed QR code or label is the same on every unit and every scan, so a photo or a copy passes for the original. A Vera tag computes a new code on every tap with a key that can't be read off it, so a copy is recorded as an invalid scan, and you see where it happened. It can also sit inside the label you already sew in: woven labels and care tags are standard forms.

Do the tags need a battery or charging?

No. The tag draws what it needs from the phone that reads it, so there is nothing to charge, service or replace for the life of the product.

Does a customer need an app to scan one?

No. A tap opens the phone's own browser. There is nothing to install on either side of the transaction, and the same tag is also readable at range by warehouse and retail RFID.

What stops someone copying the link and passing it off as genuine?

The tag computes a new code on every read, using a key that cannot be read off it, and each read carries a counter. A copied link reproduces an old code, so it is recorded as an invalid scan rather than shown as verified.

What happens if a tag is damaged or has to be removed in a repair?

The tag is replaced and the certificate is rebound to the new one. The record is never deleted — the product keeps its whole history, and the retired tag stops resolving.

Can we get a tag made for our product rather than picking from a catalogue?

Yes. Alongside the catalogue forms, we work with brands to develop tags in speciality shapes and functions for their use case.

Does anyone at our factory need a Vera account?

No. A box of tags can be bound to a product before it ships, so every tag in it already has its certificate. Whoever fits the tag just fits it, and the certificate activates on whatever your settings say.

Ask us a question →Have a question you don't see? We'd love to hear from you

One tag.Proof for the life of the product.

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Identity built into every product. Proof in one tap.