Vera for
Tickets & Memberships
A ticket admits one person and a member card admits one member, yet a screenshot or a lent card gets through just as easily. Vera builds identity into the ticket and the card themselves, so the holder at the door is the one on record, from the first sale to the last visit.
Transfers
Passed on twice before the event
Copies caught
From product identity to profit
Every ticket becomes a fan you can reach
One tap, no app needed: the ticket or member card and its owner, verified for life.One tap with any phone, no app needed, proves the ticket is real at the door. Its certificate keeps you connected for life.
3 tags recommended for this product category
Closure Tag
Built into the ticket stock when it is printed, so it goes through the door as part of the ticket.
Sizes: S75 · S90 · D120 · S150
Shown on this product · Closure tag (in the ticket) and Card tag (in the member card)
A ticket is checked once, at speed, and a member card at every visit. In the ticket, the tag is built into the stock when it is printed; in the member card, the card itself is the tag, its inlay laminated inside at the size of a bank card. Either way identity is part of the object from the start, cannot be lifted off it or moved to another, and goes through the door as part of it rather than as a code anyone can forward.
Why this recommendation
Vera Certificates
Create connection beyond the sale
- This ticket or card, and the event, seat or membership it grants
- When it is valid: the event's date, or the membership's term
- Who holds it now, and each transfer before
- Each verification, and where it happened
- Whether it has been reported lost or stolen
AuthenticMaison Vera
Night Session — Admit OneDetails
- Product ID
- vt-mv-8c30fa2
- Manufacture date
- Jul 2024
- Owned since
- Mar 2025
Vera Platform
Capitalize on lifetime value
Identity that travels with every ticket or member card protects what it's worth, connects you with its owners and turns every tap into intelligence.
Expose cloned tags the moment they're tapped
Every tap makes a fresh encrypted code. A forwarded link or replayed tap reuses an old one and is flagged invalid.Every tap computes a fresh encrypted code with a key that cannot be read off the tag. A forwarded link or a replayed tap reuses an old one, so it is recorded as an invalid scan and shown to the brand and to whoever is holding the item — and a tag Vera did not provision fails verification.
Stay in every resale
A resale is a transfer of the certificate, so the money and the ownership move together, on your terms.A resale is a transfer of the certificate, so the handover happens on your infrastructure rather than around it. An owner lists the item from its certificate and the sale completes inside it, so the money and the ownership record move together. The buyer arrives as a known owner, the sale is visible while it happens, and the terms are yours to set.
Turn second owners into customers
The buyer and the holder often differ. The certificate knows which, so a second owner is a name you have too.The person holding the product registered it. The person who bought it may be someone else entirely, and today that is the only name you have. The certificate knows which is which, so an owner you never sold to is a name you have too.
Have another capability in mind?
Tell us what you need. We'll tell you straight what Vera does today.
Why now
Ticket fraud is rising. The gate is the only check.
Are you prepared?
Fan demand, resale and ticket fraud are converging on live events. For example, fans pay well over face value on resale, and some learn the ticket is fake only at the gate.
£9.8M
reported lost to ticket fraud in the UK in 2024
Action Fraud (UK national fraud reporting centre), 2025Losses reported to Action Fraud for ticket fraud in the UK, 2024 — 9,826 reports, up 47% on 202350%+
typical mark-up on UK secondary-market tickets
UK Department for Business and Trade and DCMS, 2025Typical mark-up on UK secondary-market tickets, per CMA analysis cited by the UK government, 2025159M
fans attended one promoter's events in 2025, up 5%
Live Nation Entertainment, 2026Fans at Live Nation events in 2025, up 5%, across 55,000 shows worldwide. An audited company result, but one promoter counting its own tickets, including non-music events
What it's worth
What connected tickets could be worth to you
Vera measures your return in real time from every scan and transfer, plus the figures you already track.
Calculate your upside →Protect $621K
a year in sales from counterfeits
Today: Exposed. A buyer can't tell your product from a copy before they pay. With Vera: Every tap proves which units are yours, so a buyer can tell your product from a copy before they pay for one.
- Today
- Exposed
- A buyer can't tell your product from a copy before they pay.
- With Vera
- $621K
- Every tap proves which units are yours, so a buyer can tell your product from a copy before they pay for one.
Reach 16,800
second-hand owners who buy new from you
Today: Anonymous. Most brands can't see who buys their products second-hand, or reach them. With Vera: A transfer hands you a customer who registered to complete someone else's sale.
- Today
- Anonymous
- Most brands can't see who buys their products second-hand, or reach them.
- With Vera
- 16,800
- A transfer hands you a customer who registered to complete someone else's sale.
What else Vera measures
Modelled onModelled for a promoter selling tickets a year at $
Starting figures are for an example promoter. Try yours, run the full ROI calculator or talk to us.
From data to decisions
Ask your products anything.
Your competitors can buy the same AI. They can't buy your data.Your competitors can buy the same AI. They can't buy your data. Ask Vera turns it into AI that knows your business and your market, on the platform or in your own agents.
Click a question to ask VeraTap a question to ask Vera
Who holds this ticket now?
Thinking
Questions
Asked by venues, promoters and clubs
Industries
One platform for every industry.
Every product type has its own lifecycle. The infrastructure to make them connected remains the same.
ApparelCare-label tags across high-volume collections
ArtProvenance from the studio to the collection
Auction housesVerify consignment before it reaches the block
Cosmetics & PerfumeBatch identity and counterfeit deflection
EyewearFrame-level identity, warranty and service
FootwearInsole tags and verified secondary sales
HandbagsAuthentication and resale value for bags
JewelryIdentity set into the piece, for every owner
Legal DocumentsOriginals told apart from every copy
MemorabiliaChain of custody for one-of-one pieces
MusicPressing provenance for records and collectibles
SupplementsSeal-level identity from the lot to the buyer
Trading CardsOwnership and provenance, card by card
WatchesDial-level identity, service history and resale
Wines & SpiritsBottle-level identity and provenanceSolutions
One platform for every solution.
Connected products unlock cost savings and new revenue lines across your business. Start with one or all six from day one.
Brand Protection
Authenticity and ownership, settled on the spot by whoever is holding it.
Consumer Engagement
A direct line to whoever owns the product, long after the first sale.
Resale & Circularity
Certified resale as a channel the brand owns, and every subsequent owner it introduces.
Traceability & Logistics
Every movement, transfer and scan, visible end to end across the supply chain.
AI & Analytics
Scans, transfers and sales arriving as one live dataset across the whole lifecycle.
Sustainability & Compliance
The per-item record a longer product life leaves behind — every owner, every part, and who is allowed to see it.