Brand Protection

Counterfeits don't survive a tap.

Identity lives on the object itself, so anyone holding it can confirm authenticity and ownership with one tap.

Checks on this tap

Fresh encrypted codeFresh encrypted code

Not a copied linkNot a copied link

Not a replayed tapNot a replayed tap

Not reported stolenNot reported stolen

Result

Verifying…Authentic

Fresh code, verified on this tap

Maison VeraBlack Leather Handbagvt-mv-8c30fa2

Market exposure: are you prepared?

What no proof is costing you

Counterfeits don't cost a sale. They cost the brand. Two published figures for what that costs.

$467B
of counterfeit goods traded worldwide in a single year
Some of it carries your name, and nothing on the product proves which.
OECD/EUIPO, 2025
9%
of US retail returns are fraudulent
Any return you can't match to the product you shipped, you accept on trust.
NRF × Happy Returns, 2025

Illicit trade threatens public safety, undermines intellectual property rights and hampers economic growth…

Mathias Cormann, OECD Secretary-General

How Vera solves it

Prove every product is yours

The tag opens that item's own certificate: its authenticity, owner and history. No app, no reader, just the phone's browser.The tag opens that item's own certificate — the same object on screen as in the hand, with its authenticity, its owner and its history. No app and no reader: the phone's browser is the whole apparatus.

Maison Vera

Authentic

Maison Vera

Black Leather Handbag

GiftSellReport

Details

Product ID: vt-mv-8c30fa2
Manufacture date: Jul 2024
Owned since: Mar 2025

Expose cloned tags the moment they're tapped

Every tap makes a fresh encrypted code. A forwarded link or replayed tap reuses an old one and is flagged invalid.Every tap computes a fresh encrypted code with a key that cannot be read off the tag. A forwarded link or a replayed tap reuses an old one, so it is recorded as an invalid scan and shown to the brand and to whoever is holding the item — and a tag Vera did not provision fails verification.

Tap on the tag4F2A91Fresh codeVerified

Used againCopied link or replayed tap4F2A91Already used

FlaggedInvalid scan recordedShown to the brandAnd to whoever holds it

Stop return fraud in its tracks

Returns are checked against the certificate, not the receipt, so a swapped item shows up before the refund clears.A return is checked against the certificate, not the receipt. The item that arrives either is the one that left, or it says so — before the refund clears.

Returned itemCertificate on file

CertificateBlack Leather
HandbagMaison Vera

ProductBlack Leather Handbag

Tag UIDvt-mv-8f21-4c07

Last ownerS. Okafor

Return accepted — the item matches its record

See where the fakes are

Map failed scans. A product showing up where it was never sold points to a market, seller or address to act on.Filter scans to the ones that failed, and put them on the map. Each country carries its own invalid-scan and repeat-scan rate, so a product turning up where it was never sold shows in the data. Counterfeit activity clusters — and a cluster is a market, a seller or an address you can act on, instead of a rumour you can't.

Scan analytics

Certificate: Active

Scan outcome: Invalid

Paris26

Seoul19

New York11

56 failed verifications — in three markets, not everywhere

Make every scan a theft alert

An owner marks it stolen, and every later tap of that tag shows the flag, wherever it happens.An owner marks the certificate stolen and the status sits on the record. Every later tap of that tag resolves to the flag — wherever it happens, whoever is holding it.

Owner reports it stolen

CertificateBlack Dive WatchMaison Vera · vt-mv-3a91-7d24Rhys Graham

Status: Stolen

MilanResale listing

LondonIn store

DubaiPrivate sale

Stolen

One report. Every scan after it, anywhere.

Know every unit, not just the style

A barcode names a product line. A tag gives each single item its own identity, certificate and history.A SKU or a barcode names a product line — every item made to it carries the same code. A tag gives each single item its own identity, its own certificate and a fresh code on every tap. A copy can't borrow a real item's identity to show as verified, and each item's history is its own.

One SKUBlack Leather HandbagMV-BLH-001

SKU MV-BLH-001vt-mv-24aw-0144

SKU MV-BLH-001vt-mv-24aw-0142

SKU MV-BLH-001vt-mv-24aw-0145

This oneIts own certificatevt-mv-24aw-0142MadeSoldOwned by J. Doe

Have another capability in mind?

Tell us what you need. We'll tell you straight what Vera does today.

View all solutions →Talk to us →

Explore how brand protection works across the infrastructure

Platform →Certificates →

What it's worth

See the impact of brand protection with Vera

Vera measures your return in real time from every scan and transfer, plus the figures you already track.

Calculate your upside →

Stop $750K
a year in return fraud
Today: $0. Most brands can't check that a returned item is the one they sold. With Vera: A return is checked against its certificate, not the receipt, before the refund clears.
Today
$0
Most brands can't check that a returned item is the one they sold.
With Vera
$750K
A return is checked against its certificate, not the receipt, before the refund clears.
Protect $1.1M
a year in sales from counterfeits
Today: Exposed. A buyer can't tell your product from a copy before they pay. With Vera: Every tap proves which units are yours, so a buyer can tell your product from a copy before they pay for one.
Today
Exposed
A buyer can't tell your product from a copy before they pay.
With Vera
$1.1M
Every tap proves which units are yours, so a buyer can tell your product from a copy before they pay for one.