AI & Analytics
Understand your business like never before.
Every scan, transfer and resale lands on one record per product. Ask the questions you've always wanted answered.
Ask VeraMaison Vera
Answered from your own scan recordsSunday evenings, and twice as often in December.
Answered using market data Vera collects · EUIPO, 202339% of Europeans have wondered if a purchase was genuine.
Answered by comparing your data with market data Vera collectsFaster: 118 days to a first resale, against 164.Maison Vera118 days
Market at large164 days
Faster by46 days
Ask about your products, owners or marketMarket exposure: are you prepared?
What is a lack of data-driven decisions costing you?
Decisions are only as good as their data. Three published figures for what bad or missing data costs.
$12.9M
a year, at least, is what poor data quality costs the average organization
And most of your products' lives never reach your data at all.
Gartner, 2020Gartner research from 2020; an average across organizations, stated as a minimum.63%
of organizations lack, or aren't sure they have, data practices ready for AI
AI can only answer from the data you hold. After the sale, you hold none.
Gartner, 2025Survey of 1,203 data management leaders, July 2024.74%
of companies have yet to show tangible value from AI
Without data from your own products, AI has little of yours to work on.
BCG, 2024Survey of 1,000 CxOs and senior executives in 59 countries, 20+ sectors.15%
more customer issues resolved per hour, on average, with an AI assistant trained on the firm's own records
AI earns its keep on a firm's own records, and Vera captures them for every product.
Quarterly Journal of Economics, 2025Staggered roll-out, 5,172 support agents, 3 million chats at one software firm; gains largest where the system still had adequate training data.
Three-quarters of companies have yet to unlock value from AI. Without decisive action, they risk falling significantly behind.
How Vera solves it
Know every product's whole life
Every scan, transfer and resale, per item, from the day it's made, ready for your systems and agents by export or API.Every scan, ownership change, transfer and resale, per item, from the day it is made — a record most brands have never had. One identity per item and each event written as it happens make it a record your own systems and agents can rely on, by export or by API.
Spot the trends your sales data misses
Activity becomes something to act on — patterns across owners, regions and time that no single product's history can show.Activity becomes something to act on — patterns across owners, regions and time that no single product's history can show.
Last 30 days
Scans
Invalid scans
Countries reached
Scans by locationPinsCountriesScans by time1260Aug 31 2026Sep 18 2026Scans by ownersGet answers without an analyst
Ask in plain language and the answer comes from your data, the resale market around you, or Vera's documentation.Ask in plain language and the answer comes out of your own data, the resale market around your categories, or Vera's own documentation.
Try Ask VeraAsk Vera
Answered from your own scan records
Ask about your products, owners or market
See your return, live
Engagement, revenue and return update with every tap, so you see the impact as it happens, not at quarter end.Engagement, revenue and return update with every tap, so you see the impact on your business as it happens, not at quarter end.
Return to date
Value delivered
All time · since Mar 3, 20250×4×8×12×16×Mar 2025Sep 202614.5×Where the return came from
Uses your business figures
Have another capability in mind?
Tell us what you need. We'll tell you straight what Vera does today.
Explore how AI & analytics works across the infrastructure
Built for the agentic age
Product intelligence for your agents
AI and agents are only as intelligent as the data that fuels them. Vera keeps one record per item, updated with every engagement, transfer and resale. Ask Vera answers from it, and your own agents can read it through the Vera API or a download.
- One identity per item — one certificate for life. Replace a damaged tag and the history moves with it.
- Events as they happen — scans, transfers, resales and store handovers are written when they occur, with the date and, for scans, the city.
- Open to your agents — query the record through the Vera API, or download certificates, owners, leads and analytics.
What it's worth
See the impact of AI & analytics with Vera
Vera measures your return in real time from every scan and transfer, plus the figures you already track.
Add $600K
a year in sales from AI that knows your products
Today: Minimal. Six in ten companies get hardly any value from AI, often for lack of usable data. With Vera: Ask Vera, and any AI you run, works from a verified record of every product, owner and scan.
- Today
- Minimal
- Six in ten companies get hardly any value from AI, often for lack of usable data.
- With Vera
- $600K
- Ask Vera, and any AI you run, works from a verified record of every product, owner and scan.
Save $390K
a year in marketing, aimed at owners you know
Today: $0. Most brands spend to reach owners they can't tell apart from strangers. With Vera: You can aim spend at the people who own your products, and see what they do next.
- Today
- $0
- Most brands spend to reach owners they can't tell apart from strangers.
- With Vera
- $390K
- You can aim spend at the people who own your products, and see what they do next.
What else Vera measures
Modelled onModelled for a brand selling units a year at $
Starting figures are for a mid-size luxury brand. Try yours, run the full ROI calculator or talk to us.
Solutions
One platform for every solution.
Connected products unlock cost savings and new revenue lines across your business.
Verified
Authentic
OwnerR. Graham
Brand Protection
Authenticity and ownership, settled on the spot by whoever is holding it.
Direct offers
Loyalty
Resale
Customer capture
Consumer Engagement
A direct line to whoever owns the product, long after the first sale.
Maison VeraPrimary buyerSecondary buyer
Resale customer captured
Return fraud prevented
Resale & Circularity
Certified resale as a channel the brand owns, and every subsequent owner it introduces.
Traceability & Logistics
Every movement, transfer and scan, visible end to end across the supply chain.
0%33%64%96%Products compliant
ProductDPPCO₂Water
Leather Handbag6.2 kg410 LField Runner9.8 kg780 LCity Tote5.1 kg355 L
Sustainability & Compliance
The per-item record a longer product life leaves behind — every owner, every part, and who is allowed to see it.
Industries
One platform for every industry.
Every product type has its own lifecycle. The infrastructure to make them connected remains the same.
ApparelCare-label tags across high-volume collections
ArtProvenance from the studio to the collection
Auction housesVerify consignment before it reaches the block
Cosmetics & PerfumeBatch identity and counterfeit deflection
EyewearFrame-level identity, warranty and serviceFootwearInsole tags and verified secondary sales
HandbagsAuthentication and resale value for bags
JewelryIdentity set into the piece, for every owner
Legal DocumentsOriginals told apart from every copy
MemorabiliaChain of custody for one-of-one pieces
MusicPressing provenance for records and collectibles
SupplementsSeal-level identity from the lot to the buyer
Tickets & MembershipsTickets and member cards, holder by holder
Trading CardsOwnership and provenance, card by card
WatchesDial-level identity, service history and resale
Wines & SpiritsBottle-level identity and provenance