Vera

The product identity infrastructure

Make products verifiable

Give every product an identity it can prove — one tap, no app. Protect against counterfeits, profit from resale and turn lifecycle data into intelligence.Give every product an identity it can prove — one tap, no app. Protect against counterfeits, profit from resale and turn lifecycle data into intelligence. Regulation is making it required. AI is making it essential. Vera makes it easy.

Get startedYour upsideCalculate upsideCalculate your upside →Co-funded by the European Union
A connected handbag with its Vera tag
Maison Vera
Authentic

Maison Vera

Black Leather Handbag
GiftSellReport

Details

Manufacture date
Jul 2024
Owned since
Mar 2025
Owner
Juliette Doe

Solve everything you need

Connect everything you make

From product identity to profit

  1. From product identity to profit

    01

    Tags carry and verify identity

    A Vera tag gives a product a unique identity, verified with a tap of a phone. No app needed.

    • No power required
    • A unique signature on every tap
    • Sealed against water, heat and flexing
    • Low-profile sizes
    • Stickers, discs, labels, patches and seals
    • Tamper-evident options
    • RFID options for inventory
    • And much more…
    • No power required
    • A unique signature on every tap
    • Sealed against water, heat and flexing
    • Low-profile sizes
    • And much more…
    Explore tags →
    Explore tags →

  2. 02

    Certificates create connection

    Every tag connects a product to a digital certificate, so you can engage every owner for the life of the product.

    • Verify authenticity with a phone tap, no app required
    • Ownership that travels with the item
    • A documented ownership history
    • Gift it or sell it
    • Share links you can switch off
    • Report it lost or stolen
    • And much more…
    • Verify authenticity with a phone tap, no app required
    • Ownership that travels with the item
    • A documented ownership history
    • Gift it or sell it
    • And much more…
    Explore certificates →
    Explore certificates →
    Maison Vera
    Authentic

    Maison Vera

    Black Leather Handbag
    GiftSellReport

    Details

    Product ID
    vt-mv-8c30fa2
    Manufacture date
    Jul 2024
    Owned since
    Mar 2025

    Owned

    JDCurrent ownerJohn Doe
    Owner sinceMar 2025
    ProductBlack Leather Handbag

  3. 03

    The platform delivers intelligence

    Every engagement becomes data you can act on.

    1. Lifecycle dataMade · Sold · Owned · Gifted or resold · Serviced
    2. From data to analyticsScans, owners and resale value, live
    3. AI insightsAsk your products anything
    1. Made
    2. Sold
    3. Owned
    4. Gifted or resold
    5. Serviced
    Explore platform →
    Explore platform →

    Scans by city

    • Hong Kong19
    • Dubai18
    • Tokyo18

    Resale value captured

    $220,100 in tracked resale

    Mar 2025 – Sep 2026

    Repeat Scan Rate

    31.0%

    44 of 142 scanned items

    Which owners are most likely to buy from us again?

    86 who own three or more pieces and scanned one this month.

  4. 04

    Capitalize on product lifetime value.

    Connect more, earn more. Every authenticated sale, resale and owner connection compounds into profit for your brand.

    1. Sale protected from counterfeits
    2. Fraudulent returns cut
    3. Referral purchases from certificate viewers
    4. Services & repairs
    5. Resale captured
    6. Loyalty & repeat purchases

    Over 12× ROI a year on what Vera costs

    varies with your volume and price pointCalculate your upside →

What it's worth

One platform.
Six ways to grow.

Connected products unlock cost savings and new revenue lines across your business.

Modelled onModelled for a brand selling units a year at $

Starting figures are for a mid-size luxury brand. Try yours, run the full ROI calculator or talk to us.

Calculate your upside →

  • Brand Protection

    Protect $1.1M in sales from counterfeits

  • Resale & Circularity

    Earn $225K a year from resales

  • Consumer Engagement

    Gain $500K in first purchases from certificate viewers

  • Traceability & Logistics

    Grow $750K in sales from stock your stores can find

  • AI & Analytics

    Add $600K in sales from AI that knows your products

  • Sustainability & Compliance

    Gain $850K from sustainability claims you can prove

Value that compounds

More value for owners. Intelligence and profit for you.

Anyone can tap to verify. Owners get secure resale, traceability and more.
You get the reach, data, control and intelligence that come with it.

Consumers
Brands and creators

Owner capabilities

Engagement

Value

Trust

Sales

Lifecycle data

Insights

Analytics and AI

Measurable ROI

  • Owner capabilities

    67%

    of resale users value a passport for authentication when selling

  • Value

    74%

    of shoppers in Germany and Austria would pay more for traceable fashion

  • Trust

    39%

    of Europeans have wondered if a purchase was genuine

  • Sales

    66%

    of resale shoppers discovered or first bought a brand through resale

  • Lifecycle data

    95%

    of US ad and data leaders expect to keep losing tracking data

  • Insights

    70%

    of gen AI high performers say they have had difficulties with data

  • Measurable ROI

    Measured in Vera with your data

    Return fraud prevented · Average resale price · Leads captured + more

Why it worksVera vs. traditional methodsExplore Vera vs. traditional methods

Owners get more from what they own, brands get the engagement and data that follow, and each gain feeds the other. Friction for neither.

VeraOne product identity infrastructureTags, certificates and the platform

For anyone

Trust
Trust and transparency in the product, the owner selling it and the brand that made it

For owners

What they get
Authenticity, ownership, sale and transfer, and more
Friction
None: no app required, tap with any modern phone

For brands

Day one
Return fraud prevented, resale customers captured
Reach
A direct line to every owner, including the next one
Over time
Engagement → data → analytics → AI insights
What it takes
No hardware; pay on activation
Cost to start
Tags up front and a subscription that includes activations; more only as products activate

From data to decisions

Ask your products anything.

Your competitors can buy the same AI. They can't buy your data.Your competitors can buy the same AI. They can't buy your data. Ask Vera turns it into AI that knows your business and your market, on the platform or in your own agents.

Click a question to ask Vera

Explore Ask Vera
Company: Maison Vera

In which cities do we see the most engagement for products already sold?

Thinking

Explore Ask Vera

One infrastructure, every industry

Connect everything you make.

Every product has its own identity and lifecycle. The infrastructure stays the same.

  • Authenticity

    Verified

    Sticker Tag · the interior of a centre flap

    Vera for Handbags

  • Materials

    • Mulberry silkComo, IT
    • Hand-rolled hemAtelier
    • Low-impact dyeLyon, FR

    Fabric Label — Flat · sewn in

    Vera for Apparel

  • Resales recorded

    46

    On the pressing's record since 2024

    Sticker Tag · adhesive, sleeve and record label

    Vera for Music

  • Watch value

    $14,900+9%

    Dial Tag · placed behind the dial

    Vera for Watches

  • Registry

    Reported stolen

    Flagged 03/2026 · resale blocked

    Sticker Tag · adhesive, on the plinth

    Vera for Art

  • Scans

    612+24%
    • Lagos
    • London
    • Berlin

    Fabric Patch · stitched to the tongue

    Vera for Footwear

  • Pack record

    Origin
    Porto, PT
    Batch
    2026-07
    Lot
    3318

    Closure Tag · sealed across the opening

    Vera for Supplements

  • Last auction

    €989,000
    • €940,000 · second
    • €905,000 · third

    Sticker Tag · adhesive, under the base

    Vera for Auction houses

  • Copies caught

    14+3

    Closure Tag · in the ticket

    Vera for Tickets & Memberships

  • Condition report

    Pristine

    Seller graded, buyer confirmed · 2026

    Sticker Tag · embedded between the card's paper layers at manufacture

    Vera for Trading Cards

  • Appraised value

    $6,400+7%

    Solid Tag · bonded into the inlay

    Vera for Jewelry

  • Limited edition

    145of 500

    Numbered at filling

    Closure Tag · sealed over the cap

    Vera for Cosmetics & Perfume

  • Record shared

    6

    Links sent to counterparties

    Sticker Tag · verify tag built into the sheet

    Vera for Legal Documents

  • Resales

    5

    Five sales since 1998

    Closure Tag · sealed across the case

    Vera for Memorabilia

  • Service cover

    14 months left

    24-month cover · from 03/2025

    Solid Tag · embedded in the arm

    Vera for Eyewear

  • Seal

    Unopened

    Capsule intact · checked 2026

    Closure Tag · over the capsule, bridging cap to neck

    Vera for Wines & Spirits
View all industries →

Connect

Vera tag shown on product

Sticker Tag

The interior of a centre flap

View 3 more tag options for this product →

Certificate, ownership and lifecycle — from the moment it ships.

View all industries →Vera for Handbags →

Authenticity

Verified

Invalid scans caught

56+12%
1 of 16

Why now

The product economy is shifting.
Are you prepared?

Market forces are converging on how products are created, consumed and regulated.

Market forces
Counterfeits$467Bcounterfeit goods traded a year
Resale3×faster growth than new retail
Consumer behaviour50Mfewer luxury customers over 2023–24
Regulation2026EU ban on unproven green claims
AI and agents63%of firms lack or doubt AI‑ready data
Your products
  • Counterfeits: Vera connected products Verify every product.
  • Resale: Vera connected products Capture value from every resale.
  • Consumer behaviour: Vera connected products Connect with every owner.
  • Regulation: Vera connected products Stay ready for new regulations.
  • AI and agents: Vera connected products Give your AI the data it needs.

The future of products is being written.With Vera, you hold the pen.

One system, three layers

Discover the full infrastructure.

TagsIdentity built into every product. Proof in one tap. Purchased in the platform.Explore tags →
Maison Vera
Authentic

Maison Vera

Black Leather Handbag
GiftSellReport

Details

Product ID
vt-mv-8c30fa2
Manufacture date
Jul 2024
Owned since
Mar 2025
CertificatesElevate every product. Engage every owner. Created in the platform.Explore certificates →PlatformSee every product's whole life, and act on it.Explore platform →

Insights

On the future of products.

Two near-identical steel watches side by side on a black table beneath a camera on a copy stand.

Perspective

Counterfeit detection vs authentication: why computer vision can assess but not confirm

Image-based authentication returns a likelihood that an item matches its model, and better fakes erode that likelihood every season. Identity is a different question, and it needs a record made where the item was made.

A worker photographs a pre-owned black handbag in front of tall shelves of consigned bags and watches, each with a blank tag.

Perspective

Secondary market revenue: can brands earn from resale?

When a bag or a watch resells, the platform takes a cut and the brand usually takes nothing. Why there is no resale royalty for brands, what art and NFTs show, and how brands earn from resale anyway.

A white ceramic vase on a plinth in a dark gallery, in front of a large display glowing with a digital rendering of the same vase.

Perspective

Digital certificates vs NFTs: what a product needs, and where a blockchain fits

Some digital product passports are built on blockchains. What an NFT actually proves about a physical object, what a tag and certificate prove, and why that difference matters more than the ledger.

Explore all insights

Everything we have published on where products are heading.

Connect your first product.

Give every product an identity, a connection to every owner,
and intelligence you can act on.

Get startedTalk to us
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