Vera for
Watches
A watch outlives its first owner by decades, and its history lives in paperwork someone had to keep. Vera puts identity on the watch itself, so ownership travels with it.
Watch value
From product identity to profit
Every watch becomes a customer for life
One tap, no app needed: the watch and its owner, verified for life.One tap with any phone, no app needed, proves the watch is genuine, owner after owner. Its certificate keeps you connected for life.
2 tags recommended for this product category
Dial Tag
Ferrite-backed and mounted behind the dial, inside the case rather than on the strap.
Sizes: 28mm
Shown on this product · Dial tag (placed behind the dial)
The strap is the part most likely to be replaced and the part a counterfeit is most likely to copy; the caseback is neither. Keeping identity on the piece rather than on a strap, a card or a box means the one thing that cannot be separated from the watch is the thing that proves it.
Why this recommendation
Vera Certificates
Create connection beyond the sale
- Reference and serial, bound to the piece rather than to the box
- Every verified tap, with where and when it happened
- The ownership chain, each transfer confirmed by both sides
- Current status — including whether it has been reported stolen
AuthenticMaison Vera
Black Dive WatchDetails
- Product ID
- vt-mv-8c30fa2
- Manufacture date
- Jul 2024
- Owned since
- Mar 2025
Vera Platform
Capitalize on lifetime value
Identity that travels with every watch protects what it's worth, connects you with its owners and turns every tap into intelligence.
Prove every product is yours
The tag opens that item's own certificate: its authenticity, owner and history. No app, no reader, just the phone's browser.The tag opens that item's own certificate — the same object on screen as in the hand, with its authenticity, its owner and its history. No app and no reader: the phone's browser is the whole apparatus.
AuthenticMaison Vera
Black Dive WatchDetails
- Product ID
- vt-mv-8c30fa2
- Manufacture date
- Jul 2024
- Owned since
- Mar 2025
Know where every unit has been
From factory to second owner, each handover is a tap on the item's own certificate, written as it happens.Factory, warehouse, store, first owner, second owner — each handover is a tap, and each tap lands on that item's own certificate. The history is written as it happens rather than reconstructed from paperwork afterwards.
Know every part of every product
A certificate can carry child certificates, so an object made of tagged parts is recorded part by part and handled as one.A certificate can carry child certificates, so an object assembled from separately tagged components is recorded as those components — each with its own identity — while still being handled as one object.
Have another capability in mind?
Tell us what you need. We'll tell you straight what Vera does today.
Why now
Watches have a second market, and a fake one.
Are you prepared?
Resale, counterfeits and AI search are converging on watches. For example, one model sells new, pre-owned and as a copy, and buyers now research watches with AI.
31%
of consumers say they are likely to buy a pre-owned watch in the next 12 months
Deloitte, 2025Consumers likely to buy a pre-owned watch in the next 12 months, survey of 6,500 in Switzerland and its top export markets, June–July 2025, lower than in 2023 and 202423%
of counterfeit value seized worldwide was watches
OECD and EUIPO, 2025Watches' share of the value of all counterfeit goods seized worldwide, 2020–2122%
of luxury shoppers' AI queries are about watches, level with bags
BCG × Altagamma, 2026Watches' share of luxury consumers' AI and GenAI queries, survey-reported, 10,000+ respondents in 11 markets, 2026; level with bags and leather goods
What it's worth
What connected watches could be worth to you
Vera measures your return in real time from every scan and transfer, plus the figures you already track.
Calculate your upside →Stop $375K
a year in return fraud
Today: $0. Most brands can't check that a returned item is the one they sold. With Vera: A return is checked against its certificate, not the receipt, before the refund clears.
- Today
- $0
- Most brands can't check that a returned item is the one they sold.
- With Vera
- $375K
- A return is checked against its certificate, not the receipt, before the refund clears.
Reach 280
second-hand owners who buy new from you
Today: Anonymous. Most brands can't see who buys their products second-hand, or reach them. With Vera: A transfer hands you a customer who registered to complete someone else's sale.
- Today
- Anonymous
- Most brands can't see who buys their products second-hand, or reach them.
- With Vera
- 280
- A transfer hands you a customer who registered to complete someone else's sale.
What else Vera measures
Modelled onModelled for a watch brand selling watches a year at $
Starting figures are for an example watch brand. Try yours, run the full ROI calculator or talk to us.
From data to decisions
Ask your products anything.
Your competitors can buy the same AI. They can't buy your data.Your competitors can buy the same AI. They can't buy your data. Ask Vera turns it into AI that knows your business and your market, on the platform or in your own agents.
Click a question to ask VeraTap a question to ask Vera
Is this caseback already registered to someone?
Thinking
Questions
Asked by watchmakers
Industries
One platform for every industry.
Every product type has its own lifecycle. The infrastructure to make them connected remains the same.
ApparelCare-label tags across high-volume collections
ArtProvenance from the studio to the collection
Auction housesVerify consignment before it reaches the block
Cosmetics & PerfumeBatch identity and counterfeit deflection
EyewearFrame-level identity, warranty and service
FootwearInsole tags and verified secondary sales
HandbagsAuthentication and resale value for bags
JewelryIdentity set into the piece, for every owner
Legal DocumentsOriginals told apart from every copy
MemorabiliaChain of custody for one-of-one pieces
MusicPressing provenance for records and collectibles
SupplementsSeal-level identity from the lot to the buyer
Tickets & MembershipsTickets and member cards, holder by holder
Trading CardsOwnership and provenance, card by card
Wines & SpiritsBottle-level identity and provenanceSolutions
One platform for every solution.
Connected products unlock cost savings and new revenue lines across your business. Start with one or all six from day one.
Brand Protection
Authenticity and ownership, settled on the spot by whoever is holding it.
Consumer Engagement
A direct line to whoever owns the product, long after the first sale.
Resale & Circularity
Certified resale as a channel the brand owns, and every subsequent owner it introduces.
Traceability & Logistics
Every movement, transfer and scan, visible end to end across the supply chain.
AI & Analytics
Scans, transfers and sales arriving as one live dataset across the whole lifecycle.
Sustainability & Compliance
The per-item record a longer product life leaves behind — every owner, every part, and who is allowed to see it.