Vera for
Footwear
Sneakers are the most resold thing most brands make, and by the second sale the box and receipt are gone. Vera puts identity at the insole, so the pair answers for itself.
Secondary markets
Scans
From product identity to profit
Every pair becomes a resale you can see
One tap, no app needed: the pair of shoes and its owner, verified for life.One tap with any phone, no app needed, proves the pair is real, long after the box is gone. Its certificate keeps you connected for life.
2 tags recommended for this product category
Fabric Patch
Stitched on all edges to the underside of the tongue, out of reach of wear.
Sizes: 16x16mm · 25x25mm · 30x30mm · 45x25mm
Shown on this product · Fabric patch (stitched to the tongue)
The outside of a shoe is what a counterfeit copies best and what wear destroys first. The insole is inside the object, out of reach of the market and unaffected by how the upper is treated — and it is already where the size and the model are printed, so identity sits where the shoe already names itself.
Why this recommendation
Vera Certificates
Create connection beyond the sale
- The individual pair — model, colourway, size and this pair's number
- When it was made, and when it was first sold
- Every owner since, each handover confirmed on both sides
- Each verification, and the market it happened in
- Whether the pair is currently reported lost or stolen
AuthenticMaison Vera
High-Top SneakerDetails
- Product ID
- vt-mv-8c30fa2
- Manufacture date
- Jul 2024
- Owned since
- Mar 2025
Vera Platform
Capitalize on lifetime value
Identity that travels with every pair of shoes protects what it's worth, connects you with its owners and turns every tap into intelligence.
Prove every product is yours
The tag opens that item's own certificate: its authenticity, owner and history. No app, no reader, just the phone's browser.The tag opens that item's own certificate — the same object on screen as in the hand, with its authenticity, its owner and its history. No app and no reader: the phone's browser is the whole apparatus.
AuthenticMaison Vera
High-Top SneakerDetails
- Product ID
- vt-mv-8c30fa2
- Manufacture date
- Jul 2024
- Owned since
- Mar 2025
Catch swaps at every handover
Anyone holding an item can check it at any handover, no app needed. A swapped one opens a different certificate.The check does not need a counter or a customer. Identity is on the object and the tap needs no app, so an item can be confirmed at any handover by whoever is holding it. A swapped item opens a different certificate, or none.
Stay in every resale
A resale is a transfer of the certificate, so the money and the ownership move together, on your terms.A resale is a transfer of the certificate, so the handover happens on your infrastructure rather than around it. An owner lists the item from its certificate and the sale completes inside it, so the money and the ownership record move together. The buyer arrives as a known owner, the sale is visible while it happens, and the terms are yours to set.
Have another capability in mind?
Tell us what you need. We'll tell you straight what Vera does today.
Why now
Fakes ship straight to your customers.
Are you prepared?
Counterfeits and new regulation are converging on footwear. For example, copies sell alongside real pairs, and Europe now bars large firms from destroying unsold shoes.
70%
of seized fake footwear worldwide was sent by post
OECD and EUIPO, 2025Counterfeit footwear seized worldwide that was sent by mail, 2020–21, with 15% more by express courier. US seizures have since shifted to sea freight (CBP, FY2025)1 in 5
of counterfeits seized worldwide was footwear
OECD and EUIPO, 2025Of all counterfeit goods seized by customs worldwide was footwear, 2020-20212026
is when large EU companies were barred from destroying unsold clothes and shoes
European Commission, 2026Large companies in the EU may no longer destroy unsold apparel, clothing accessories or footwear, from 19 July 2026 (ESPR Art. 25, Annex VII); medium-sized companies from 2030
What it's worth
What connected footwear could be worth to you
Vera measures your return in real time from every scan and transfer, plus the figures you already track.
Calculate your upside →Stop $360K
a year in return fraud
Today: $0. Most brands can't check that a returned item is the one they sold. With Vera: A return is checked against its certificate, not the receipt, before the refund clears.
- Today
- $0
- Most brands can't check that a returned item is the one they sold.
- With Vera
- $360K
- A return is checked against its certificate, not the receipt, before the refund clears.
Reach 3,360
second-hand owners who buy new from you
Today: Anonymous. Most brands can't see who buys their products second-hand, or reach them. With Vera: A transfer hands you a customer who registered to complete someone else's sale.
- Today
- Anonymous
- Most brands can't see who buys their products second-hand, or reach them.
- With Vera
- 3,360
- A transfer hands you a customer who registered to complete someone else's sale.
What else Vera measures
Modelled onModelled for a footwear brand selling pairs a year at $
Starting figures are for an example footwear brand. Try yours, run the full ROI calculator or talk to us.
From data to decisions
Ask your products anything.
Your competitors can buy the same AI. They can't buy your data.Your competitors can buy the same AI. They can't buy your data. Ask Vera turns it into AI that knows your business and your market, on the platform or in your own agents.
Click a question to ask VeraTap a question to ask Vera
Where is this drop being resold fastest?
Thinking
Questions
Asked by footwear brands
Industries
One platform for every industry.
Every product type has its own lifecycle. The infrastructure to make them connected remains the same.
ApparelCare-label tags across high-volume collections
ArtProvenance from the studio to the collection
Auction housesVerify consignment before it reaches the block
Cosmetics & PerfumeBatch identity and counterfeit deflection
EyewearFrame-level identity, warranty and service
HandbagsAuthentication and resale value for bags
JewelryIdentity set into the piece, for every owner
Legal DocumentsOriginals told apart from every copy
MemorabiliaChain of custody for one-of-one pieces
MusicPressing provenance for records and collectibles
SupplementsSeal-level identity from the lot to the buyer
Tickets & MembershipsTickets and member cards, holder by holder
Trading CardsOwnership and provenance, card by card
WatchesDial-level identity, service history and resale
Wines & SpiritsBottle-level identity and provenanceSolutions
One platform for every solution.
Connected products unlock cost savings and new revenue lines across your business. Start with one or all six from day one.
Brand Protection
Authenticity and ownership, settled on the spot by whoever is holding it.
Consumer Engagement
A direct line to whoever owns the product, long after the first sale.
Resale & Circularity
Certified resale as a channel the brand owns, and every subsequent owner it introduces.
Traceability & Logistics
Every movement, transfer and scan, visible end to end across the supply chain.
AI & Analytics
Scans, transfers and sales arriving as one live dataset across the whole lifecycle.
Sustainability & Compliance
The per-item record a longer product life leaves behind — every owner, every part, and who is allowed to see it.