Vera for
Apparel
A garment is sold, gifted, altered and resold without any of it written down. Vera puts its identity in the care label — the one part made to stay with it for life.
Owners registered
Of 128 scans this quarter
Materials
- Mulberry silkComo, IT
- Hand-rolled hemAtelier
- Low-impact dyeLyon, FR
From product identity to profit
Every garment becomes a way back to its wearer
One tap, no app needed: the piece and its owner, verified for life.One tap with any phone, no app needed, proves where the garment came from. Its certificate keeps you connected for life.
2 tags recommended for this product category
Fabric Label
Sewn into the side seam with the care label, so it stays for the life of the garment.
Sizes: 45x25mm · 70x20mm
Shown on this product · Fabric label (sewn in)
Hangtags are removed at the till and swing tags are cut off at home. The care label is sewn into the construction and stays for the life of the garment, because it is the part a wearer is expected to come back to. That is also what makes it the right place for identity: it is already the permanent label.
Why this recommendation
Vera Certificates
Create connection beyond the sale
- The individual piece rather than the style — which one in the run
- Where the material came from, and where the piece was made
- The season, and the date it was produced
- Who registered it, and each later owner who claims it
- Repairs and alterations, recorded against the garment
AuthenticMaison Vera
Printed Silk ScarfDetails
- Product ID
- vt-mv-8c30fa2
- Manufacture date
- Jul 2024
- Owned since
- Mar 2025
Vera Platform
Capitalize on lifetime value
Identity that travels with every piece protects what it's worth, connects you with its owners and turns every tap into intelligence.
Know every unit, not just the style
A barcode names a product line. A tag gives each single item its own identity, certificate and history.A SKU or a barcode names a product line — every item made to it carries the same code. A tag gives each single item its own identity, its own certificate and a fresh code on every tap. A copy can't borrow a real item's identity to show as verified, and each item's history is its own.
SKU MV-PSS-002vt-mv-24aw-0144SKU MV-PSS-002vt-mv-24aw-0142SKU MV-PSS-002vt-mv-24aw-0145Expose cloned tags the moment they're tapped
Every tap makes a fresh encrypted code. A forwarded link or replayed tap reuses an old one and is flagged invalid.Every tap computes a fresh encrypted code with a key that cannot be read off the tag. A forwarded link or a replayed tap reuses an old one, so it is recorded as an invalid scan and shown to the brand and to whoever is holding the item — and a tag Vera did not provision fails verification.
Know where every unit has been
From factory to second owner, each handover is a tap on the item's own certificate, written as it happens.Factory, warehouse, store, first owner, second owner — each handover is a tap, and each tap lands on that item's own certificate. The history is written as it happens rather than reconstructed from paperwork afterwards.
Have another capability in mind?
Tell us what you need. We'll tell you straight what Vera does today.
Why now
Your clothes live on, out of your sight.
Are you prepared?
Resale, new regulation and textile waste are converging on apparel. For example, clothes resell between strangers, Europe is preparing a digital passport for them, and some unsold stock is still destroyed.
30%
of clothing in surveyed wardrobes was bought secondhand
BCG and Vestiaire Collective, 2025Of the clothing in surveyed wardrobes was bought secondhand, 2025 — a survey of 7,800 resale-platform shoppers, not of all buyers1 in 5
of counterfeits seized worldwide was clothing
OECD and EUIPO, 2025Of all counterfeit goods seized by customs worldwide was clothing, 2020-20212027
is when the EU plans to adopt passport rules for textiles
European Commission, 2025Planned adoption of the EU's ecodesign delegated act for textiles, which brings the digital product passport to clothing, followed by at least 18 months to comply. Indicative; the Commission says timelines may evolve4%
to 9% of all textile products put on the European market are destroyed
European Environment Agency, 2024Share of all textile products put on the European market that are destroyed, returned and unsold goods included: an EEA estimate of 4% to 9%, by volume, across all textiles
What it's worth
What connected apparel could be worth to you
Vera measures your return in real time from every scan and transfer, plus the figures you already track.
Calculate your upside →Stop $300K
a year in return fraud
Today: $0. Most brands can't check that a returned item is the one they sold. With Vera: A return is checked against its certificate, not the receipt, before the refund clears.
- Today
- $0
- Most brands can't check that a returned item is the one they sold.
- With Vera
- $300K
- A return is checked against its certificate, not the receipt, before the refund clears.
Gain $200K
a year in first purchases from certificate viewers
Today: Anonymous. Most brands never learn who looks closely at a product they sold. With Vera: A tap by a non-owner is an introduction with no campaign behind it.
- Today
- Anonymous
- Most brands never learn who looks closely at a product they sold.
- With Vera
- $200K
- A tap by a non-owner is an introduction with no campaign behind it.
What else Vera measures
Modelled onModelled for an apparel brand selling units a year at $
Starting figures are for an example apparel brand. Try yours, run the full ROI calculator or talk to us.
From data to decisions
Ask your products anything.
Your competitors can buy the same AI. They can't buy your data.Your competitors can buy the same AI. They can't buy your data. Ask Vera turns it into AI that knows your business and your market, on the platform or in your own agents.
Click a question to ask VeraTap a question to ask Vera
Where is this collection being registered?
Thinking
Questions
Asked by apparel brands
Industries
One platform for every industry.
Every product type has its own lifecycle. The infrastructure to make them connected remains the same.
ArtProvenance from the studio to the collection
Auction housesVerify consignment before it reaches the block
Cosmetics & PerfumeBatch identity and counterfeit deflection
EyewearFrame-level identity, warranty and service
FootwearInsole tags and verified secondary sales
HandbagsAuthentication and resale value for bags
JewelryIdentity set into the piece, for every owner
Legal DocumentsOriginals told apart from every copy
MemorabiliaChain of custody for one-of-one pieces
MusicPressing provenance for records and collectibles
SupplementsSeal-level identity from the lot to the buyer
Tickets & MembershipsTickets and member cards, holder by holder
Trading CardsOwnership and provenance, card by card
WatchesDial-level identity, service history and resale
Wines & SpiritsBottle-level identity and provenanceSolutions
One platform for every solution.
Connected products unlock cost savings and new revenue lines across your business. Start with one or all six from day one.
Brand Protection
Authenticity and ownership, settled on the spot by whoever is holding it.
Consumer Engagement
A direct line to whoever owns the product, long after the first sale.
Resale & Circularity
Certified resale as a channel the brand owns, and every subsequent owner it introduces.
Traceability & Logistics
Every movement, transfer and scan, visible end to end across the supply chain.
AI & Analytics
Scans, transfers and sales arriving as one live dataset across the whole lifecycle.
Sustainability & Compliance
The per-item record a longer product life leaves behind — every owner, every part, and who is allowed to see it.