Vera

Solutions

One infrastructure. Every solution.

From tag to platform, Vera makes any product verifiable, and that identity unlocks opportunities across its whole life that were out of reach until now.

The market is exposed. Are you?

  • 39%

    Europeans who wondered if a purchase was genuine

    EUIPO, 2023EU residents aged 15+, past 12 months; 52% among 15–24s.

  • 9%

    Of US retail returns are fraudulent

    NRF × Happy Returns, 2025Retailers' own estimate, US merchants with $500M+ revenue.

  • 3×

    Secondhand vs primary growth

    BCG × Vestiaire Collective, 2025Secondhand growing ~10% a year, three times the primary market.

  • 66%

    Resale buyers new to the brand

    BCG × Vestiaire Collective, 2025Of 7,800 Vestiaire Collective users surveyed; up from 59% in 2022.

  • 74%

    Would pay more for traceable fashion (DE, AT)

    Strategy&/PwC, 2026Of 2,000 German and Austrian shoppers, for fully traceable items.

  • $274K

    Average cargo theft

    Verisk CargoNet, 2025Per confirmed theft, across 2,646 US and Canadian events.

  • 95%

    Expect to keep losing ad-tracking data (US)

    IAB State of Data, 2024Of 507 US data and advertising decision-makers.

  • €500B

    Goods coming under EU passport rules

    European Commission, 2025Annual EU sales in the new ESPR scope: textiles, furniture, tyres, mattresses.

  • 2027

    Textiles DPP

    European Commission, 2025Indicative adoption of the textiles delegated act, plus at least 18 months transition.

How it works

Identity first.
Everything else follows.

  • Tag once — one tag gives each product an identity every solution uses.
  • Connect everywhere — any phone, anywhere, opens the product's certificate and connects its owner to you.
  • Turn data into impact — lifecycle data becomes intelligence across your business, with the return measured.

Explore solutions

Brand Protection

Prove every product is real, the moment it matters.

Each tag carries its own cryptographic identity and makes a fresh code on every tap, so a copied link, a replayed tap or a tag Vera never issued fails on the spot. The result lands on the product's certificate, for you and for whoever is holding it.

  • A fresh encrypted code on every tap, so copies and replays fail
  • Returns checked against the item's own certificate
  • Stolen items flagged to anyone who taps them, grey-market scans mapped by country
Explore Brand Protection →

Consumer Engagement

Turn every tap into a relationship with your brand.

A tap opens the certificate with no app, and it knows who is holding the product: the first owner, the fifth, or someone who just picked it up. From there you can reward them, show them something made for where they are, and bring them back.

  • Reach owners and scanners directly, with leads credited to the owner
  • Loyalty points, rewards, contextual experiences and interactive media
  • Ownership recorded at the sale, Shopify customers signed in as owners
Explore Consumer Engagement →

Resale & Circularity

Stay part of every sale after the first.

Ownership lives on the certificate, so a gift or a resale happens on your record rather than around it. Buyers verify before they pay, and every new owner becomes someone you can see.

  • Transfers, gifts and resales recorded on the item's certificate
  • Buyers check authenticity and history before money moves
  • Condition, repairs and 3D capture travel with the item into every sale
Explore Resale & Circularity →

Traceability & Logistics

Every handover on record, from the factory to the fifth owner.

Every handover is a tap on the same tag, and every tap lands on the item's own certificate. Dispatches to your locations stay open until someone confirms arrival, so what never arrived is a list, not a stocktake surprise.

  • One record per item, written at every handover
  • Send to a location, with arrival confirmed by a tap
  • One tag read by a phone and by an RFID reader at up to six metres
Explore Traceability & Logistics →

AI & Analytics

Understand your business like never before.

Scans, owners, transfers and resales land on one record per item, so a product's whole life becomes a dataset you can question. Ask Vera answers in plain language, and your return updates as it moves.

  • Patterns across owners, regions and time
  • Ask Vera in plain language, over your data and the resale market
  • ROI as one live multiple, with your data by API or download
Explore AI & Analytics →

Sustainability & Compliance

Show the evidence behind every claim.

Each item keeps a dated record from the day it is made, through every handover and owner, with every check anyone ran along the way. You decide what is public, and reviewers get access on a role you define.

  • Products made of parts, recorded as parts
  • Every check logged: when, where and which item
  • A public history without the people, and a reviewer log you can export
Explore Sustainability & Compliance →

Brand Protection

Authenticity and ownership, settled on the spot by whoever is holding it.

  • A fresh encrypted code on every tap, so copies and replays fail
  • Returns checked against the item's own certificate
  • Stolen items flagged to anyone who taps them, grey-market scans mapped by country

Consumer Engagement

A direct line to whoever owns the product, long after the first sale.

  • Reach owners and scanners directly, with leads credited to the owner
  • Loyalty points, rewards, contextual experiences and interactive media
  • Ownership recorded at the sale, Shopify customers signed in as owners

Resale & Circularity

Certified resale as a channel the brand owns, and every subsequent owner it introduces.

  • Transfers, gifts and resales recorded on the item's certificate
  • Buyers check authenticity and history before money moves
  • Condition, repairs and 3D capture travel with the item into every sale

Traceability & Logistics

Every movement, transfer and scan, visible end to end across the supply chain.

  • One record per item, written at every handover
  • Send to a location, with arrival confirmed by a tap
  • One tag read by a phone and by an RFID reader at up to six metres

AI & Analytics

Scans, transfers and sales arriving as one live dataset across the whole lifecycle.

  • Patterns across owners, regions and time
  • Ask Vera in plain language, over your data and the resale market
  • ROI as one live multiple, with your data by API or download

Sustainability & Compliance

The per-item record a longer product life leaves behind — every owner, every part, and who is allowed to see it.

  • Products made of parts, recorded as parts
  • Every check logged: when, where and which item
  • A public history without the people, and a reviewer log you can export

Have another capability in mind?

Tell us what you need. We'll tell you straight what Vera does today.

Explore platform →Talk to us →

Industries

One platform for every industry.

Every product type has its own lifecycle. The infrastructure to make them connected remains the same.

ApparelCare-label tags across high-volume collectionsArtProvenance from the studio to the collectionAuction housesVerify consignment before it reaches the blockCosmetics & PerfumeBatch identity and counterfeit deflectionEyewearFrame-level identity, warranty and serviceFootwearInsole tags and verified secondary salesHandbagsAuthentication and resale value for bagsJewelryIdentity set into the piece, for every ownerLegal DocumentsOriginals told apart from every copyMemorabiliaChain of custody for one-of-one piecesMusicPressing provenance for records and collectiblesSupplementsSeal-level identity from the lot to the buyerTickets & MembershipsTickets and member cards, holder by holderTrading CardsOwnership and provenance, card by cardWatchesDial-level identity, service history and resaleWines & SpiritsBottle-level identity and provenance
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Connect products.Unlock possibilities

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