Vera for
Music
Two copies of the same record can differ by a pressing — and by an order of magnitude in value. Vera gives each copy its own identity on the sleeve, so its pressing is stated, not deduced. One tap opens the record's story and its fan club.
Certificates shared
Collectors who passed it on
Resales recorded
On the pressing's record since 2024
From product identity to profit
Every record and piece of merch becomes a direct line to your fans
One tap, no app needed: the record and its owner, verified for life.One tap with any phone, no app needed, proves the record and merch are genuine, and who owns them. Its certificate keeps you connected for life.
2 tags recommended for this product category
Sticker Tag
Applied to the sleeve at the bottom centre, out of sight, naming the disc it belongs to.
Sizes: 5x5mm · 10mm · 20mm · 20x20mm · 28mm · 38mm · 45mm
Shown on this product · Sticker tags (adhesive, sleeve and record label)
Nothing goes on the record. A playing surface cannot carry anything, and the centre label is part of what a collector grades. The sleeve is the half that is handled, filed and displayed, and it is what a buyer sees first — so identity sits there, naming the disc it belongs to.
Why this recommendation
Vera Certificates
Create connection beyond the sale
- The pressing — plant, run, and the date it was pressed
- Which copy this is, where a run was numbered
- What shipped inside the sleeve — inners, inserts, posters
- Who has owned it, including the first
- Every verification, wherever a copy is checked
AuthenticMaison Vera
Nightlines — 180g LPDetails
- Product ID
- vt-mv-8c30fa2
- Manufacture date
- Jul 2024
- Owned since
- Mar 2025
Vera Platform
Capitalize on lifetime value
Identity that travels with every record protects what it's worth, connects you with its owners and turns every tap into intelligence.
Prove every product is yours
The tag opens that item's own certificate: its authenticity, owner and history. No app, no reader, just the phone's browser.The tag opens that item's own certificate — the same object on screen as in the hand, with its authenticity, its owner and its history. No app and no reader: the phone's browser is the whole apparatus.
AuthenticMaison Vera
Nightlines — 180g LPDetails
- Product ID
- vt-mv-8c30fa2
- Manufacture date
- Jul 2024
- Owned since
- Mar 2025
Vinyl and sleeve, recorded together
The record and its sleeve each carry their own tag, recorded as parts of one LP and handled as one.A certificate can carry child certificates, so the record and its sleeve each carry their own tag and identity, recorded as parts of one LP that is still handled as one object.
Know where every unit has been
From factory to second owner, each handover is a tap on the item's own certificate, written as it happens.Factory, warehouse, store, first owner, second owner — each handover is a tap, and each tap lands on that item's own certificate. The history is written as it happens rather than reconstructed from paperwork afterwards.
Have another capability in mind?
Tell us what you need. We'll tell you straight what Vera does today.
Why now
Fans want experiences and collectibles, not just merch.
Are you prepared?
Fan demand and counterfeits are converging on music. For example, fans pay for the show and the record, and fake pressings sell beside yours.
$113
a month spent on live music by US super fans, against $68 for the average listener
Luminate, 2025Monthly spend on live music events reported by US super fans (listeners who engage with an artist in five or more of 13 ways), against $68 for the average listener, Q3 2024 survey. Luminate sells music data to the industry it measures19 years
of consecutive vinyl revenue growth worldwide
IFPI, 2026Consecutive years of vinyl revenue growth worldwide, to 2025 — up 13.7% in the latest year£26M
of counterfeit vinyl delisted from online platforms
UK Intellectual Property Office, 2025Counterfeit vinyl delisted from online platforms by the BPI, 2020–2024
What it's worth
What connected music could be worth to you
Vera measures your return in real time from every scan and transfer, plus the figures you already track.
Calculate your upside →Gain $36K
a year in first purchases from certificate viewers
Today: Anonymous. Most brands never learn who looks closely at a product they sold. With Vera: A tap by a non-owner is an introduction with no campaign behind it.
- Today
- Anonymous
- Most brands never learn who looks closely at a product they sold.
- With Vera
- $36K
- A tap by a non-owner is an introduction with no campaign behind it.
Reach 6,720
second-hand owners who buy new from you
Today: Anonymous. Most brands can't see who buys their products second-hand, or reach them. With Vera: A transfer hands you a customer who registered to complete someone else's sale.
- Today
- Anonymous
- Most brands can't see who buys their products second-hand, or reach them.
- With Vera
- 6,720
- A transfer hands you a customer who registered to complete someone else's sale.
What else Vera measures
Modelled onModelled for a record label selling records a year at $
Starting figures are for an example record label. Try yours, run the full ROI calculator or talk to us.
From data to decisions
Ask your products anything.
Your competitors can buy the same AI. They can't buy your data.Your competitors can buy the same AI. They can't buy your data. Ask Vera turns it into AI that knows your business and your market, on the platform or in your own agents.
Click a question to ask VeraTap a question to ask Vera
Which pressing is this copy from?
Thinking
Questions
Asked by labels and artists
Industries
One platform for every industry.
Every product type has its own lifecycle. The infrastructure to make them connected remains the same.
ApparelCare-label tags across high-volume collections
ArtProvenance from the studio to the collection
Auction housesVerify consignment before it reaches the block
Cosmetics & PerfumeBatch identity and counterfeit deflection
EyewearFrame-level identity, warranty and service
FootwearInsole tags and verified secondary sales
HandbagsAuthentication and resale value for bags
JewelryIdentity set into the piece, for every owner
Legal DocumentsOriginals told apart from every copy
MemorabiliaChain of custody for one-of-one pieces
SupplementsSeal-level identity from the lot to the buyer
Tickets & MembershipsTickets and member cards, holder by holder
Trading CardsOwnership and provenance, card by card
WatchesDial-level identity, service history and resale
Wines & SpiritsBottle-level identity and provenanceSolutions
One platform for every solution.
Connected products unlock cost savings and new revenue lines across your business. Start with one or all six from day one.
Brand Protection
Authenticity and ownership, settled on the spot by whoever is holding it.
Consumer Engagement
A direct line to whoever owns the product, long after the first sale.
Resale & Circularity
Certified resale as a channel the brand owns, and every subsequent owner it introduces.
Traceability & Logistics
Every movement, transfer and scan, visible end to end across the supply chain.
AI & Analytics
Scans, transfers and sales arriving as one live dataset across the whole lifecycle.
Sustainability & Compliance
The per-item record a longer product life leaves behind — every owner, every part, and who is allowed to see it.