Resale & Circularity

Your products change hands. You stay in the room.

Resale runs on the certificate the product already carries, and every owner after the first is someone you can see.

Maison VeraBlack Dive Watch · your record

123

owners on record

Every resale on your record

Sold newOwner 1

GiftedOwner 2

Buyer checksbefore paying

ResoldOwner 3

Market exposure: are you prepared?

What the resale market is costing you

The secondhand market is compounding faster than the one you sell into. Three published figures for what it does without you.

3×
faster growth for secondhand than for new retail
Revenue, buyers and prices on your products that you don't control.
BCG × Vestiaire Collective, 2025
66%
of resale shoppers discovered or first bought a brand through resale
Your newest customers, and you have no way to reach them.
BCG × Vestiaire Collective, 2025
2×
the lifetime value an EU digital passport could unlock for a fashion item
Resale and services make the second half, and a passport is how you share in it.
Bain × eBay, 2025

With resale now growing three times faster than firsthand fashion and luxury, the market has gone from experimental to essential.

Felix Krueger, a BCG managing director and partner, and coauthor of the report

How Vera solves it

Stay in every resale

A resale is a transfer of the certificate, so the money and the ownership move together, on your terms.A resale is a transfer of the certificate, so the handover happens on your infrastructure rather than around it. An owner lists the item from its certificate and the sale completes inside it, so the money and the ownership record move together. The buyer arrives as a known owner, the sale is visible while it happens, and the terms are yours to set.

Maison VeraBrand

Primary buyerOriginal purchase

Peer-to-peer saleSold online

Resale buyerPurchased peer to peer

Upsell opportunity

New customer capture

Make yours the safe buy secondhand

A second-hand buyer taps the tag before paying and sees authenticity, ownership history and any flag on their own phone.A second-hand buyer does not have to trust the seller. The tag opens the item's own certificate on their phone, in the room, before money moves — the authenticity, the ownership history, and the flag if one is set.

Second-hand buyerTaps before paying

AuthenticityAuthenticVerified on this tap

Ownership2 ownersRecorded since 2021

StatusNot flaggedNo lost or stolen report

Protect your resale value

Ownership, repairs and condition travel with the item, so resale prices rest on evidence and hold their value.Purchase, ownership changes and verification events all sit on the item's own record, and the record travels with the object. Condition over time, repairs and a 3-D capture of the object sit there too, so a second-hand price rests on evidence, not photographs and a seller's word, and your products hold the value your brand gave them.

Réserve No. 12 — 2016Maison Vera certificate

Purchased2019New, from Maison Vera

Transferred2022To its second owner

Verified7 tapsAuthentic every time

Second-hand price€640Argued from its record

Have another capability in mind?

Tell us what you need. We'll tell you straight what Vera does today.

View all solutions →Talk to us →

Explore how resale & circularity works across the infrastructure

Platform →Certificates →

What it's worth

See the impact of resale & circularity with Vera

Vera measures your return in real time from every scan and transfer, plus the figures you already track.

Calculate your upside →

Earn $225K
a year from resales
Today: $0. Most brands earn nothing when their products are resold. With Vera: A resale on the certificate is one you are party to, on terms you set.
Today
$0
Most brands earn nothing when their products are resold.
With Vera
$225K
A resale on the certificate is one you are party to, on terms you set.
Reach 1,400
second-hand owners who buy new from you
Today: Anonymous. Most brands can't see who buys their products second-hand, or reach them. With Vera: A transfer hands you a customer who registered to complete someone else's sale.
Today
Anonymous
Most brands can't see who buys their products second-hand, or reach them.
With Vera
1,400
A transfer hands you a customer who registered to complete someone else's sale.