Vera

Vera Certificates

Elevate every product. Engage every owner.

Every product you sell stays connected to you. Owners verify, resell and protect it; you keep the relationship for its whole life.

A sculpture on a plinth, carrying a Vera tag

Features

Worth more to owners. Worth more to you.

Anyone can tap to verify. Owners unlock everything else, and every feature keeps them coming back to you.

And much more for the owner, from selling online to loyalty, condition and value tracking, insurance and inheritance. The connected product age is here.

Maison Vera
Authentic

Maison Vera

Untitled (Field No. 7)
GiftSellReport

Details

Product ID
vt-mv-8c30fa2
Manufacture date
Jul 2024
Owned since
Mar 2025

Why it matters

Every certificate feature becomes a brand capability

Value for the owner, a channel to the customer, and oversight of a resale market you currently cannot see.

Boost product value and sales

A product that stays verifiable holds its value. That value returns to the brand as awareness, loyalty and sales.

Turn customers into marketers

Every scan, share and resale reaches somebody new. The product becomes a channel you own for its whole life.

Control and monetize resale markets

You pay for the first sale and see none that follow, in a market growing three times faster than the primary one.

Explore all Solutions →

DPPs are more than just checking a compliance box. They are a foundational shift in how value is created, captured, and sustained over a product’s lifetime.

Aaron Cheris, partner in Bain & Company’s Retail and Customer Strategy & Marketing practices

Value that compounds

More value for owners. Intelligence and profit for you.

Anyone can tap to verify. Owners get secure resale, traceability and more.
You get the reach, data, control and intelligence that come with it.

Consumers
Brands and creators

Owner capabilities

Engagement

Value

Trust

Sales

Lifecycle data

Insights

Analytics and AI

Measurable ROI

  • Owner capabilities

    67%

    of resale users value a passport for authentication when selling

  • Value

    74%

    of shoppers in Germany and Austria would pay more for traceable fashion

  • Trust

    39%

    of Europeans have wondered if a purchase was genuine

  • Sales

    66%

    of resale shoppers discovered or first bought a brand through resale

  • Lifecycle data

    95%

    of US ad and data leaders expect to keep losing tracking data

  • Insights

    70%

    of gen AI high performers say they have had difficulties with data

  • Measurable ROI

    Measured in Vera with your data

    Return fraud prevented · Average resale price · Leads captured + more

Why it worksVera vs. traditional methodsExplore Vera vs. traditional methods

Owners get more from what they own, brands get the engagement and data that follow, and each gain feeds the other. Friction for neither.

VeraOne product identity infrastructureTags, certificates and the platform

For anyone

Trust
Trust and transparency in the product, the owner selling it and the brand that made it

For owners

What they get
Authenticity, ownership, sale and transfer, and more
Friction
None: no app required, tap with any modern phone

For brands

Day one
Return fraud prevented, resale customers captured
Reach
A direct line to every owner, including the next one
Over time
Engagement → data → analytics → AI insights
What it takes
No hardware; pay on activation
Cost to start
Tags up front and a subscription that includes activations; more only as products activate

From data to decisions

Ask your products anything.

Your competitors can buy the same AI. They can't buy your data.Your competitors can buy the same AI. They can't buy your data. Ask Vera turns it into AI that knows your business and your market, on the platform or in your own agents.

Click a question to ask Vera

Explore Ask Vera
Company: Maison Vera

Which country are our products resold in most?

Thinking

Explore Ask Vera

On the platform

Design, issue and manage certificates with ease

Certificates are your direct channel to every owner. Style them to your brand, issue them automatically, and collect every scan and engagement.

Style certificates to match your brand

Set your logo, colors and type once, and every certificate carries them.Set your logo, colors and type once in the studio, and every certificate you issue carries them.

The studio's logo setting, showing the brand's own mark.The studio's Colors setting: the primary brand colour.The studio's Buttons setting: border radius, from sharp to rounded.The studio's mobile preview of a Maison Vera certificate for the Black Dive Watch.

Start creating certificates with just your smartphone

Create certificates one at a time or at scale with the Vera app, no hardware needed.Create certificates one at a time or at scale with the Vera app, no hardware needed. For mass production, add a high-speed Vera reader.

The platform's Create certificate dialog: select a product.Scan with your smartphone: a QR code pairs the Vera app.The Vera app, with its Start a scan session button.
Vera appDownload on your phone

Pay when certificates deliver you value

Choose when a certificate activates, which is when you are charged for it.Choose when a certificate activates, which is when you are charged for it: when it is created, when the buyer claims it, or when it reaches one of your stores. Set it for your whole account, then override it per product or per certificate.

Turn scans into leads

Ask for an email before a certificate opens. Anyone who scans and isn't the owner becomes a lead.Ask for an email or location before a certificate opens. Anyone who scans and isn't the owner becomes a lead you can export.

Certificate access settings: require an email, or a location, before a certificate opens.People, Leads: the emails captured by scans, with the certificate each came from.A public certificate asking for an email before it opens.

Connect the store you already sell from

Sync products and customers in from your ecommerce store, and activate a certificate the moment an order is paid.Sync products and customers in from Shopify or another ecommerce integration, and activate a certificate the moment an order is paid. Or bring products in by link or CSV.

Add products from a connected Shopify store: pick the products to bring in.The Shopify integration: sync products, orders and customers with Vera.

Certify every part, not just the whole

Give each component its own certificate under the parent, then split or regroup them.Give each component its own certificate under the parent, then split or regroup them as parts change hands.

The parent certificate: Solstice Voyager 41mm, a group.Create a group: divisible, sold separately, or indivisible, only sold as a group.The parent certificate's actions menu, on Split group.Its children: the watch head and its bracelet, each with its own certificate.
  • Assign certificates without retraining point of sale
  • Your brand, start to finish
  • See every hand it passes through
  • Prove every handover, door to door
  • And much more…
Assign certificates without retraining point of saleRecord a sale before the item is even tagged, or transfer certificates to buyers in bulk by email. Each buyer claims ownership the first time they scan.
Your brand, start to finishChoose where scans land, remove "Powered by Vera" and send owner emails from your own domain, on higher plans.
See every hand it passes throughEvery scan, custody move and new owner, on each certificate's own timeline and in one feed for the whole company.
Prove every handover, door to doorKeep your stores, distributors and production sites in an address book. Send a certificate to a store, confirm when it arrives, and each hop is recorded in the item's provenance.
Explore all platform features →

Compare

Vera certificates come alive.
Paper sits in a drawer.

CapabilityVera
An owner sells the item to another person inside the certificate, and the money and the ownership record move together.YesTodayCash, and a screenshot
An owner puts the item up for sale from the certificate itself, so the listing carries the verified record rather than a set of photographs.YesTodayPhotos on a marketplace
An owner sends the certificate on with a code, and on acceptance the ownership record actually changes hands. It can be cancelled any time before it is claimed.YesTodayThe record doesn't move
The owner records the item's condition at intervals, so the certificate carries a dated history rather than a single report from one moment.YesTodayA one-off grading report
A three-dimensional capture of the item is held on the certificate, so the record shows the object itself rather than a set of photographs of it.YesTodayPhotographs from angles
Repairs and servicing are recorded on the item's certificate, so its history carries the work done on it, not only who owned it.YesTodayA workshop receipt
The sale is recorded before anyone knows which product went in the box, and the buyer's first scan resolves it to the right one.YesTodayRegister after delivery
An owner marks an item missing and the status stays attached to it, so it shows on the next scan by whoever is holding it.YesTodayAn email to support
A parent certificate and the items inside it are handled as one object — for complex product hierarchies and relationships.YesTodayOne record per item
Each share link decides for itself what it shows, so the link sent to an insurer and the one sent to a buyer are not the same page.YesTodayOne link, one audience
A share link that only the people an owner names can open, rather than anyone the link reaches.YesTodayAnyone with the link
An owner mints a named link to a certificate and can switch it off afterwards, at which point it stops working for everyone who has it.YesTodayA screenshot or a PDF
Each owner decides on their own whether their step shows in the public provenance history, and can change that decision at any time.YesTodayAll-or-nothing privacy
Every tap and every owner can earn points on the certificate itself, so loyalty follows the product instead of living in another app.YesTodayA separate loyalty app
Offer a reward to the person holding the product — a first owner, a new owner or someone who just scanned it.YesTodayCodes sent to a mailing list
What a tap opens changes with who is holding the product, where they are and what the product has been through.YesTodayThe same page for everyone
Video, stories and interactive content live on the certificate, one tap from the product.YesTodayA link to a website
The certificate and the scan screen take the brand's own logo and colors, including for a stranger who was only sent the link.See a certificate take a brand →YesTodayA vendor-branded page
Compare all →

Product

Explore the full infrastructure

Capitalize with one infrastructure for connected products, in three layers.

TagsIdentity built into every product. Proof in one tap. Purchased in the platform.Explore tags →PlatformSee every product's whole life, and act on it.Explore platform →

Questions

Questions about certificates

Does the certificate live on our site or on Vera's?
Either. A subdomain exists and works from signup, and the certificate can also open on your own domain. The customer-facing page takes your logo and colors.
What happens to the certificate when the product is sold on?
It transfers with the item. Each transfer, scan and resale writes to the same certificate, so the record is per item and outlives every owner rather than restarting with each one.
Can an owner stay anonymous?
Yes. An owner can hold a certificate without their identity being shown, and share links can be revoked after they are sent.
How do we handle a product made of separately sold parts?
As a group: one parent certificate with a child per part. A divisible group can be split — a watch and its strap — and an indivisible one cannot, such as a pair of shoes.
What does a customer see if an item is reported lost or stolen?
The certificate carries that state. Lost and stolen are recorded against the item, so anyone who taps it afterwards is looking at the reported item rather than at a clean record.
Can an owner sell the item through the certificate itself?
Yes. An owner can list an item for sale from its certificate and complete the sale inside it, so the money and the ownership record move together rather than separately.
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