Vera for
Eyewear
Frames are small and near-identical across a range. Vera gives each one its own identity on the temple arm, so a pair can be told apart from every other — and from the copies.
Service cover
14 months left
24-month cover · from 03/2025
Resale value
38%+6%
From product identity to profit
Every frame becomes a sale you can trace
One tap, no app needed: the frame and its owner, verified for life.One tap with any phone, no app needed, proves the frame is the real one. Its certificate keeps you connected for life.
Solid tag (embedded in the arm)
Solid tag (embedded in the arm)
A frame is almost entirely lens, hinge and bridge, and the inside of the temple is already the one flat run a maker writes on — model, colour and size are there. Identity goes where the frame already carries its own markings, on the part that stays when the lenses are changed.
Why this recommendation
Vera Certificates
Create connection beyond the sale
- Which pair this is, not just which model, colour and size
- When it was dispensed, and when cover began
- Service visits — adjustments, new pads, new hinges
- Lenses fitted and refitted, kept separate from the frame's own history
- Who wears the pair now, and who wore it before
Maison Vera
AuthenticMaison Vera
Acetate Frame No. 6GiftSellReport
Details
- Product ID
- vt-mv-8c30fa2
- Manufacture date
- Jul 2024
- Owned since
- Mar 2025
Vera Platform
Capitalize on lifetime value
Identity that travels with every frame protects what it's worth, connects you with its owners and turns every tap into intelligence.
Prove every product is yours
The tag opens that item's own certificate: its authenticity, owner and history. No app, no reader, just the phone's browser.The tag opens that item's own certificate — the same object on screen as in the hand, with its authenticity, its owner and its history. No app and no reader: the phone's browser is the whole apparatus.
Maison Vera
AuthenticMaison Vera
Acetate Frame No. 6GiftSellReport
Details
- Product ID
- vt-mv-8c30fa2
- Manufacture date
- Jul 2024
- Owned since
- Mar 2025
Know every part of every product
A certificate can carry child certificates, so an object made of tagged parts is recorded part by part and handled as one.A certificate can carry child certificates, so an object assembled from separately tagged components is recorded as those components — each with its own identity — while still being handled as one object.
CertificateAcetate Frame No. 6Maison Vera · the object as soldNo tag of its own
ComponentFrameTag · vt-mv-6606-a
ComponentLensesTag · vt-mv-6606-b
Handled as one object
Each component keeps its own certificateSee where the fakes are
Map failed scans. A product showing up where it was never sold points to a market, seller or address to act on.Filter scans to the ones that failed, and put them on the map. Each country carries its own invalid-scan and repeat-scan rate, so a product turning up where it was never sold shows in the data. Counterfeit activity clusters — and a cluster is a market, a seller or an address you can act on, instead of a rumour you can't.
Scan analytics56 failed verifications — in three markets, not everywhere
Certificate: Active
Scan outcome: Invalid
Paris26
Seoul19
New York11
Have another capability in mind?
Tell us what you need. We'll tell you straight what Vera does today.
Why now
Your frames are faked and sold online.
Are you prepared?
Counterfeits and AI glasses are converging on eyewear. For example, copies of your frames arrive one online order at a time, and some glasses now carry a camera and AI.
71.3%
of fake sunglasses detained in the EU were ordered online
EUIPO and OECD, 2021Of EU border detentions of counterfeit sunglasses were linked to an online purchase — the third-highest of any product, 2017-2019$32.8M
of fake eyewear seized by US customs in a year, at retail value
U.S. Customs and Border Protection, 2026Retail value (MSRP) of counterfeit eyewear seized by US customs, FY2025, 57,030 items. The category was "Sunglasses" until FY2024, so the years may not compare7M+
AI glasses sold by one eyewear maker in 2025
EssilorLuxottica, 2026AI glasses sold by EssilorLuxottica in its 2025 financial year, as the company reports it: one maker, measuring its own product
What it's worth
What connected eyewear could be worth to you
Vera measures your return in real time from every scan and transfer, plus the figures you already track.
Calculate your upside →Stop $360K
a year in return fraud
Today: $0. Most brands can't check that a returned item is the one they sold. With Vera: A return is checked against its certificate, not the receipt, before the refund clears.
- Today
- $0
- Most brands can't check that a returned item is the one they sold.
- With Vera
- $360K
- A return is checked against its certificate, not the receipt, before the refund clears.
Gain $240K
a year in first purchases from certificate viewers
Today: Anonymous. Most brands never learn who looks closely at a product they sold. With Vera: A tap by a non-owner is an introduction with no campaign behind it.
- Today
- Anonymous
- Most brands never learn who looks closely at a product they sold.
- With Vera
- $240K
- A tap by a non-owner is an introduction with no campaign behind it.
What else Vera measures
Modelled onModelled for an eyewear brand selling frames a year at $
Starting figures are for an example eyewear brand. Try yours, run the full ROI calculator or talk to us.
From data to decisions
Ask your products anything.
Your competitors can buy the same AI. They can't buy your data.Your competitors can buy the same AI. They can't buy your data. Ask Vera turns it into AI that knows your business and your market, on the platform or in your own agents.
Click a question to ask VeraTap a question to ask Vera
Company: Maison Vera
Where are frames being read after they leave the optician?
Thinking
Questions
Asked by eyewear brands
Industries
One platform for every industry.
Every product type has its own lifecycle. The infrastructure to make them connected remains the same.
ApparelCare-label tags across high-volume collections
ArtProvenance from the studio to the collection
Auction housesVerify consignment before it reaches the block
Cosmetics & PerfumeBatch identity and counterfeit deflection
FootwearInsole tags and verified secondary sales
HandbagsAuthentication and resale value for bags
JewelryIdentity set into the piece, for every owner
Legal DocumentsOriginals told apart from every copy
MemorabiliaChain of custody for one-of-one pieces
MusicPressing provenance for records and collectibles
SupplementsSeal-level identity from the lot to the buyer
Tickets & MembershipsTickets and member cards, holder by holder
Trading CardsOwnership and provenance, card by card
WatchesDial-level identity, service history and resale
Wines & SpiritsBottle-level identity and provenanceSolutions
One platform for every solution.
Connected products unlock cost savings and new revenue lines across your business. Start with one or all six from day one.
Verified
Authentic
OwnerR. Graham
Brand Protection
Authenticity and ownership, settled on the spot by whoever is holding it.
Direct offers
Loyalty
Resale
Customer capture
Consumer Engagement
A direct line to whoever owns the product, long after the first sale.
Maison VeraPrimary buyerSecondary buyer
Resale customer captured
Return fraud prevented
Resale & Circularity
Certified resale as a channel the brand owns, and every subsequent owner it introduces.
Traceability & Logistics
Every movement, transfer and scan, visible end to end across the supply chain.
Where are my products re-sold the most?
Analyzing scans…Tokyo leads, followed by Paris and New York.Resales by cityTokyo1,204Paris870New York612
AI & Analytics
Scans, transfers and sales arriving as one live dataset across the whole lifecycle.
0%33%64%96%Products compliant
ProductDPPCO₂Water
Leather Handbag6.2 kg410 LField Runner9.8 kg780 LCity Tote5.1 kg355 L
Sustainability & Compliance
The per-item record a longer product life leaves behind — every owner, every part, and who is allowed to see it.