Investors

Building the future of products

Products are becoming assets. We're building what keeps them verifiable and valuable for brands and owners, long after the sale. Are you a strategic thinker or an investment firm interested in Vera? We'd love to hear from you.

Our vision

The world we're building

Authenticity

Authenticity you can verify

Consumers can trust what they buy and own

Value

A new class of alternative assets

Built-in trust and liquidity give them a market, and a price that holds

Experience

An experience beyond the physical

One tap gives the owner provenance, ownership, service, and everything else built in

Connection

A relationship that outlives the sale

The product itself connects whoever made it to whoever owns it now

Traceability

Transparency from source to resale

Every step on the record, supporting sustainability, circularity, and conscious consumer choices

Intelligence

A new layer of intelligence

Every interaction becomes data, powering insights and measurable impact across product lifecycles

Mission summary

Create the next era of authentic commerce

Vera is bridging the gap between physical and digital worlds, transforming every product into a verifiably authentic, secure, traceable, and digitally-connected asset.Vera is bridging the gap between physical and digital worlds, transforming every product into a verifiably authentic, secure, traceable, and digitally-connected asset. Our mission is to build the product identity infrastructure for a new era of commerce, elevate collectibles into authentic alternative assets, and redefine consumer product experiences.

Read the full mission →

Three layers. One system.

The product identity infrastructure

Identity on the tag, connection through the certificate, intelligence in the platform.

TagsIdentity built into every product. Proof in one tap. Purchased in the platform.Explore tags →

Maison Vera

Authentic

Maison Vera

Black Leather Handbag

GiftSellReport

Details

Product ID: vt-mv-8c30fa2
Manufacture date: Jul 2024
Owned since: Mar 2025

CertificatesElevate every product. Engage every owner. Created in the platform.Explore certificates →

PlatformSee every product's whole life, and act on it.Explore platform →

Value that compounds

More value for owners. Intelligence and profit for brands.

Anyone can tap to verify. Owners get secure resale, traceability and more.
Brands get the reach, data, control and intelligence that come with it.

Consumers

Brands and creators

Owner capabilities

Engagement

Value

Trust

Sales

Lifecycle data

Insights

Analytics and AI

Measurable ROI

67%

of resale users value a passport for authentication when selling

Explore certificates →

74%

of shoppers in Germany and Austria would pay more for traceable fashion

39%

of Europeans have wondered if a purchase was genuine

66%

of resale shoppers discovered or first bought a brand through resale

95%

of US ad and data leaders expect to keep losing tracking data

Measured in Vera with your data

Return fraud prevented · Average resale price · Leads captured + more

70%

of gen AI high performers say they have had difficulties with data

Consumers

Brands and creators

Owner capabilities

Engagement

Value

Trust

Sales

Lifecycle data

Insights

Analytics and AI

Measurable ROI

Owner capabilities
67%
of resale users value a passport for authentication when selling
Value
74%
of shoppers in Germany and Austria would pay more for traceable fashion
Trust
39%
of Europeans have wondered if a purchase was genuine
Sales
66%
of resale shoppers discovered or first bought a brand through resale
Lifecycle data
95%
of US ad and data leaders expect to keep losing tracking data
Insights
70%
of gen AI high performers say they have had difficulties with data
Measurable ROI
Measured in Vera with your data
Return fraud prevented · Average resale price · Leads captured + more

Why it worksVera vs. traditional methodsExplore Vera vs. traditional methods

Owners get more from what they own, brands get the engagement and data that follow, and each gain feeds the other. Friction for neither.

One product identity infrastructureTags, certificates and the platform

For anyone

Trust: Trust and transparency in the product, the owner selling it and the brand that made it

For owners

What they get: Authenticity, ownership, sale and transfer, and more
Friction: None: no app required, tap with any modern phone

For brands

Day one: Return fraud prevented, resale customers captured
Reach: A direct line to every owner, including the next one
Over time: Engagement → data → analytics → AI insights
What it takes: No hardware; pay on activation
Cost to start: Tags up front and a subscription that includes activations; more only as products activate

Manual authenticationPaper certificates, receipts, authenticators

Resale marketplacesResale platforms and consignment

Barcodes and QR codesBarcodes, QR codes, supply-chain RFID

One product identity infrastructureTags, certificates and the platform

For anyone

Trust

An expert's opinion, if you pay for one

High commission fees and fractured experiences

A code anyone can copy, so it proves nothing on its own

Trust and transparency in the product, the owner selling it and the brand that made it

For owners

What they get

A certificate or a verdict to keep safe

A place to sell, on the platform's terms

A link to a web page

Authenticity, ownership, sale and transfer, and more

Friction

Easy to lose or copy; slow to verify

Sign up, list and ship before you can sell

Open the camera and scan

None: no app required, tap with any modern phone

For brands

Day one

Nothing measurable

Nothing: the platform keeps the customer

Inventory accuracy

Return fraud prevented, resale customers captured

Reach

Ends at the till

Only through the platform

One-way: a page, not a relationship

A direct line to every owner, including the next one

Over time

Nothing

Their data, not yours

Scan counts, at best

Engagement → data → analytics → AI insights

What it takes

Printing, or paying an authenticator

An integration and a partner

Readers and hardware

No hardware; pay on activation

Cost to start

Print runs and per-item fees

Integration work, then a revenue share

Readers, hardware and a rollout

Tags up front and a subscription that includes activations; more only as products activate

Industries

One platform for every industry.

Every product type has its own lifecycle. The infrastructure to make them connected remains the same.

Authenticity
Verified
Sticker Tag · the interior of a centre flap
Vera for Handbags
Materials
- Mulberry silkComo, IT
- Hand-rolled hemAtelier
- Low-impact dyeLyon, FR
Fabric Label — Flat · sewn in
Vera for Apparel
Resales recorded
46
On the pressing's record since 2024
Sticker Tag · adhesive, sleeve and record label
Vera for Music
Watch value
$14,900+9%
Dial Tag · placed behind the dial
Vera for Watches
Registry
Reported stolen
Flagged 03/2026 · resale blocked
Sticker Tag · adhesive, on the plinth
Vera for Art
Scans
612+24%
- Lagos
- London
- Berlin
Fabric Patch · stitched to the tongue
Vera for Footwear
Pack record
Origin
Porto, PT
Batch
2026-07
Lot
3318
Closure Tag · sealed across the opening
Vera for Supplements
Last auction
€989,000
- €940,000 · second
- €905,000 · third
Sticker Tag · adhesive, under the base
Vera for Auction houses
Copies caught
14+3
Closure Tag · in the ticket
Vera for Tickets & Memberships
Condition report
Pristine
Seller graded, buyer confirmed · 2026
Sticker Tag · embedded between the card's paper layers at manufacture
Vera for Trading Cards
Appraised value
$6,400+7%
Solid Tag · bonded into the inlay
Vera for Jewelry
Limited edition
145of 500
Numbered at filling
Closure Tag · sealed over the cap
Vera for Cosmetics & Perfume
Record shared
6
Links sent to counterparties
Sticker Tag · verify tag built into the sheet
Vera for Legal Documents
Resales
5
Five sales since 1998
Closure Tag · sealed across the case
Vera for Memorabilia
Service cover
14 months left
24-month cover · from 03/2025
Solid Tag · embedded in the arm
Vera for Eyewear
Seal
Unopened
Capsule intact · checked 2026
Closure Tag · over the capsule, bridging cap to neck
Vera for Wines & Spirits