Vera for
Jewelry
A piece of jewelry is made to be worn for decades and passed on, and its paperwork rarely outlasts the first owner. Vera bonds identity into the piece itself, so what it is and whose it has been stay with it.
Made
- Black-finish cuffAtelier
- Inlay settingHand-set
- Final polishParis, FR
Appraised value
From product identity to profit
Every piece becomes a client you keep
One tap, no app needed: the piece of jewelry and its owner, verified for life.One tap with any phone, no app needed, proves the piece's maker and its owners. Its certificate keeps you connected for life.
2 tags recommended for this product category
Solid Tag — on-metal
A small rigid tag on an anti-metal layer, bonded into an inlay at the bench so it reads against the metal.
Sizes: 6mm · 12mm
Shown on this product · Solid tag (bonded into the inlay)
A piece is worn against skin, knocked, cleaned and resized, so anything stuck to its surface is eventually lost. A solid tag set into an inlay at the bench becomes part of the metalwork, flush with the piece rather than on top of it.
Why this recommendation
Vera Certificates
Create connection beyond the sale
- The maker, and where the piece was finished
- This piece's number within its design
- What the maker recorded about its metal and stones
- Every owner, including whoever it was passed down to
- A flag that stays with it if it is reported stolen
AuthenticMaison Vera
Black Cuff — No. 12Details
- Product ID
- vt-mv-8c30fa2
- Manufacture date
- Jul 2024
- Owned since
- Mar 2025
Vera Platform
Capitalize on lifetime value
Identity that travels with every piece of jewelry protects what it's worth, connects you with its owners and turns every tap into intelligence.
Know where every unit has been
From factory to second owner, each handover is a tap on the item's own certificate, written as it happens.Factory, warehouse, store, first owner, second owner — each handover is a tap, and each tap lands on that item's own certificate. The history is written as it happens rather than reconstructed from paperwork afterwards.
Back every green claim with dates
A dated trail per item for claims to cite: made, at your locations, then sold. Raw-material origin isn't included.Each item's record opens on the date it was made, adds each of your own locations it is sent to once that location confirms arrival, and then the sale to its first owner — one dated trail per item that a claim can point to. It starts at production: where the raw materials came from is not part of it.
Expose cloned tags the moment they're tapped
Every tap makes a fresh encrypted code. A forwarded link or replayed tap reuses an old one and is flagged invalid.Every tap computes a fresh encrypted code with a key that cannot be read off the tag. A forwarded link or a replayed tap reuses an old one, so it is recorded as an invalid scan and shown to the brand and to whoever is holding the item — and a tag Vera did not provision fails verification.
Have another capability in mind?
Tell us what you need. We'll tell you straight what Vera does today.
Why now
What a stone is no longer goes without saying.
Are you prepared?
Lab-grown stones, sanctions and counterfeits are converging on jewelry. For example, more couples choose lab-grown stones, larger Russian diamonds are barred even when cut elsewhere, and signature designs are copied.
61%
of US engagement ring purchases had a lab-grown center stone, up from 52% a year earlier
The Knot, 2026Share of engagement ring purchases with a lab-grown center stone among US couples married in 2025, up from 52% for 2024 weddings (The Knot's own survey)$3.2B
of counterfeit jewelry seized by US customs in a year, at retail value
U.S. Customs and Border Protection, 2026Retail value (MSRP) of counterfeit jewelry seized by US customs, FY2025 — the largest commodity by value0.5 ct
and up: Russian diamonds are barred from the EU and US, even when cut elsewhere
European Commission (DG FISMA), 2025Natural diamonds of Russian origin weighing 0.5 carats or more may not be imported into the EU or US, even when cut in a third country; the EU expects traceability evidence for polished stones from 1 January 2026, with paper evidence still accepted
What it's worth
What connected jewelry could be worth to you
Vera measures your return in real time from every scan and transfer, plus the figures you already track.
Calculate your upside →Stop $337.5K
a year in return fraud
Today: $0. Most brands can't check that a returned item is the one they sold. With Vera: A return is checked against its certificate, not the receipt, before the refund clears.
- Today
- $0
- Most brands can't check that a returned item is the one they sold.
- With Vera
- $337.5K
- A return is checked against its certificate, not the receipt, before the refund clears.
Gain $225K
a year in first purchases from certificate viewers
Today: Anonymous. Most brands never learn who looks closely at a product they sold. With Vera: A tap by a non-owner is an introduction with no campaign behind it.
- Today
- Anonymous
- Most brands never learn who looks closely at a product they sold.
- With Vera
- $225K
- A tap by a non-owner is an introduction with no campaign behind it.
What else Vera measures
Modelled onModelled for a jewelry brand selling pieces a year at $
Starting figures are for an example jewelry brand. Try yours, run the full ROI calculator or talk to us.
From data to decisions
Ask your products anything.
Your competitors can buy the same AI. They can't buy your data.Your competitors can buy the same AI. They can't buy your data. Ask Vera turns it into AI that knows your business and your market, on the platform or in your own agents.
Click a question to ask VeraTap a question to ask Vera
What has this cuff been through?
Thinking
Questions
Asked by jewelers
Industries
One platform for every industry.
Every product type has its own lifecycle. The infrastructure to make them connected remains the same.
ApparelCare-label tags across high-volume collections
ArtProvenance from the studio to the collection
Auction housesVerify consignment before it reaches the block
Cosmetics & PerfumeBatch identity and counterfeit deflection
EyewearFrame-level identity, warranty and service
FootwearInsole tags and verified secondary sales
HandbagsAuthentication and resale value for bags
Legal DocumentsOriginals told apart from every copy
MemorabiliaChain of custody for one-of-one pieces
MusicPressing provenance for records and collectibles
SupplementsSeal-level identity from the lot to the buyer
Tickets & MembershipsTickets and member cards, holder by holder
Trading CardsOwnership and provenance, card by card
WatchesDial-level identity, service history and resale
Wines & SpiritsBottle-level identity and provenanceSolutions
One platform for every solution.
Connected products unlock cost savings and new revenue lines across your business. Start with one or all six from day one.
Brand Protection
Authenticity and ownership, settled on the spot by whoever is holding it.
Consumer Engagement
A direct line to whoever owns the product, long after the first sale.
Resale & Circularity
Certified resale as a channel the brand owns, and every subsequent owner it introduces.
Traceability & Logistics
Every movement, transfer and scan, visible end to end across the supply chain.
AI & Analytics
Scans, transfers and sales arriving as one live dataset across the whole lifecycle.
Sustainability & Compliance
The per-item record a longer product life leaves behind — every owner, every part, and who is allowed to see it.