Sustainability & Compliance
Circularity you can prove, product by product.
Each item's record outlives every owner, so its history is something you can show, not just claim.
Market exposure: are you prepared?
What a bare claim is costing you
Three published figures on the gap between what brands claim and can prove, and the date that gap stops being survivable.
90%
of brands tested returned prohibited-cotton results
Most companies say they trace their cotton. Paperwork isn't proof.
Oritain, 2026Of ~40 brands tested in 2025. Separately, 94% of UK and 87% of US companies surveyed say they trace cotton.2027
is the EU's indicative date to adopt textile passport rules
Then at least 18 months to comply, which is too short to retrofit a catalogue.
European Commission, 2025Indicative adoption of the textiles delegated act, plus at least 18 months transition.40%
of green claims online could be misleading, a global sweep found
A claim you can't back product by product is the claim regulators look for.
CMA × ICPEN, 2021ICPEN sweep of ~500 websites worldwide incl. clothes and cosmetics, led by the UK CMA and Dutch ACM.39%
of EU consumers disagree that environmental claims are reliable
Proof you can show on the product is what makes a claim believable again.
European Commission, 2023Consumer Conditions Survey by Ipsos, 18 Oct – 4 Dec 2022, phone, adults in the EU27, Iceland and Norway, ~1,000 per country; 56% agree claims are reliable, almost five points fewer than in 2020.
Digital product passports go beyond ticking a compliance checkbox. They are becoming a strategic tool for building trust with customers.
How Vera solves it
Know every part of every product
A certificate can carry child certificates, so an object made of tagged parts is recorded part by part and handled as one.A certificate can carry child certificates, so an object assembled from separately tagged components is recorded as those components — each with its own identity — while still being handled as one object.
Pass audits with the record already kept
Every verification is logged on the item: who, when and against which identity. Anyone holding it can re-run the check.Every verification writes to the item's own certificate — who confirmed it, when, and against which identity. Compliance stops being a document a brand produces and becomes a history anyone holding the object can re-run.
Back every green claim with dates
A dated trail per item for claims to cite: made, at your locations, then sold. Raw-material origin isn't included.Each item's record opens on the date it was made, adds each of your own locations it is sent to once that location confirms arrival, and then the sale to its first owner — one dated trail per item that a claim can point to. It starts at production: where the raw materials came from is not part of it.
Share the journey, keep your sites private
Each owner chooses whether their step is named publicly, and can change it later. Names never show contact details.Each owner decides, hop by hop, whether their step is named on the public history, and can change that decision afterwards — a name that does appear, appears without contact details. Your own locations carry the same switch, so a boutique can be named on the chain while a production site stays off it.
Give auditors access on your terms
Invite an auditor on a role you define. Every access change is logged with person and date, exportable to CSV or Excel.Invite an auditor or a compliance lead on a role you build, and the permissions matrix decides what they can reach. Who was added, which role changed and which permission moved is logged with the person and the date, and the log exports to CSV or Excel.
Have another capability in mind?
Tell us what you need. We'll tell you straight what Vera does today.
Explore how sustainability & compliance works across the infrastructure
What it's worth
See the impact of sustainability & compliance with Vera
Vera measures your return in real time from every scan and transfer, plus the figures you already track.
Gain $850K
a year in sales from sustainability claims you can prove
Today: At risk. Products with sustainability claims outgrow the rest, and claims without proof are now banned in the EU. With Vera: Each claim is backed by the item's own record, so it can stay on the product and keep selling it.
- Today
- At risk
- Products with sustainability claims outgrow the rest, and claims without proof are now banned in the EU.
- With Vera
- $850K
- Each claim is backed by the item's own record, so it can stay on the product and keep selling it.
Guard against $606K
in EU fines per breach for claims you can't prove
Today: Exposed. Since 27 September 2026, the EU bans generic environmental claims made without proof. With Vera: Each claim about origin or material sits on the item's certificate, with the record behind it.
- Today
- Exposed
- Since 27 September 2026, the EU bans generic environmental claims made without proof.
- With Vera
- $606K
- Each claim about origin or material sits on the item's certificate, with the record behind it.
What else Vera measures
Modelled onModelled for a brand selling units a year at $
Starting figures are for a mid-size luxury brand. Try yours, run the full ROI calculator or talk to us.
Solutions
One platform for every solution.
Connected products unlock cost savings and new revenue lines across your business.
Brand Protection
Authenticity and ownership, settled on the spot by whoever is holding it.
Consumer Engagement
A direct line to whoever owns the product, long after the first sale.
Resale & Circularity
Certified resale as a channel the brand owns, and every subsequent owner it introduces.
Traceability & Logistics
Every movement, transfer and scan, visible end to end across the supply chain.
AI & Analytics
Scans, transfers and sales arriving as one live dataset across the whole lifecycle.
Industries
One platform for every industry.
Every product type has its own lifecycle. The infrastructure to make them connected remains the same.
ApparelCare-label tags across high-volume collectionsArtProvenance from the studio to the collection
Auction housesVerify consignment before it reaches the block
Cosmetics & PerfumeBatch identity and counterfeit deflection
EyewearFrame-level identity, warranty and serviceFootwearInsole tags and verified secondary sales
HandbagsAuthentication and resale value for bags
JewelryIdentity set into the piece, for every owner
Legal DocumentsOriginals told apart from every copy
MemorabiliaChain of custody for one-of-one pieces
MusicPressing provenance for records and collectibles
SupplementsSeal-level identity from the lot to the buyer
Tickets & MembershipsTickets and member cards, holder by holder
Trading CardsOwnership and provenance, card by card
WatchesDial-level identity, service history and resale
Wines & SpiritsBottle-level identity and provenance