Vera

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Vera is different

How the full Vera infrastructure compares to what a brand or creator does today, layer by layer.

Tags

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CapabilityVera
Browse, configure, order and track tags in the same platform that runs the certificates, with stock levels beside the products they belong to.YesTodayA separate tag supplier
Sticker, solid, fabric patch, fabric label, closure, card and dial, all orderable in the shop today.YesTodayOne or two formats
Your own design on the tag face, in your choice of color and finish, from an order of 1,000 tags.YesTodayOff-the-shelf blank tags
A tag built to your specification rather than configured from the catalogue, with Vera handling the factory relationship.YesTodayA factory MOQ and a broker
Every tap generates a fresh cryptographic code, so a forwarded link or a screenshot opens the certificate without the verified state.YesTodayA link anyone can forward
A tap that reuses a proof, or an old read counter, is recorded as an invalid scan and shown on the certificate — to the brand, and to whoever is holding the item.YesTodayYou find out on a return
The tag computes a new code on each read, with a key that cannot be read off it — so a verified tap is evidence about the tag, not just about the URL.See what happens on a tap →YesTodayA static QR or barcode
Vera encodes and provisions every tag before it ships, so nobody at the brand handles an encoder or a key.YesTodayYou encode them yourself
A box of tags can be bound to a product before it ships, so every tag in it already has its certificate. Whoever fits the tag just fits it — no account, no app, no commissioning step — and the certificate activates on whatever your settings say.YesTodayA login for the factory
The certificate and its full history move to the new tag. The retired tag stops verifying and opens a page explaining it was replaced, rather than an error.YesTodayA new record, history lost
No additional hardware necessary besides a smartphone. The tap opens the phone's own browser.YesTodayAn app or a reader
The same tag reads at up to about six metres with an RFID reader and by phone tap in a customer's hand, so a product does not need a second tag for the warehouse.YesTodayA separate RFID system

Certificates

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CapabilityVera
An owner sells the item to another person inside the certificate, and the money and the ownership record move together.YesTodayCash, and a screenshot
An owner puts the item up for sale from the certificate itself, so the listing carries the verified record rather than a set of photographs.YesTodayPhotos on a marketplace
An owner sends the certificate on with a code, and on acceptance the ownership record actually changes hands. It can be cancelled any time before it is claimed.YesTodayThe record doesn't move
The owner records the item's condition at intervals, so the certificate carries a dated history rather than a single report from one moment.YesTodayA one-off grading report
A three-dimensional capture of the item is held on the certificate, so the record shows the object itself rather than a set of photographs of it.YesTodayPhotographs from angles
Repairs and servicing are recorded on the item's certificate, so its history carries the work done on it, not only who owned it.YesTodayA workshop receipt
The sale is recorded before anyone knows which product went in the box, and the buyer's first scan resolves it to the right one.YesTodayRegister after delivery
An owner marks an item missing and the status stays attached to it, so it shows on the next scan by whoever is holding it.YesTodayAn email to support
A parent certificate and the items inside it are handled as one object — for complex product hierarchies and relationships.YesTodayOne record per item
Each share link decides for itself what it shows, so the link sent to an insurer and the one sent to a buyer are not the same page.YesTodayOne link, one audience
A share link that only the people an owner names can open, rather than anyone the link reaches.YesTodayAnyone with the link
An owner mints a named link to a certificate and can switch it off afterwards, at which point it stops working for everyone who has it.YesTodayA screenshot or a PDF
Each owner decides on their own whether their step shows in the public provenance history, and can change that decision at any time.YesTodayAll-or-nothing privacy
Every tap and every owner can earn points on the certificate itself, so loyalty follows the product instead of living in another app.YesTodayA separate loyalty app
Offer a reward to the person holding the product — a first owner, a new owner or someone who just scanned it.YesTodayCodes sent to a mailing list
What a tap opens changes with who is holding the product, where they are and what the product has been through.YesTodayThe same page for everyone
Video, stories and interactive content live on the certificate, one tap from the product.YesTodayA link to a website
The certificate and the scan screen take the brand's own logo and colors, including for a stranger who was only sent the link.See a certificate take a brand →YesTodayA vendor-branded page

Platform

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CapabilityVera
Tags up front and a subscription that includes activations. Beyond those, you pay only as products activate, on the trigger you choose.YesTodaySetup fees and hardware
Billing is metered on the products you activate, not on how many people log in. Seats are an allotment, never a charge line.YesTodayPer-seat licence fees
On creation, on the first transfer to an owner, or when a location you nominated confirms the item arrived. The first transfer is the default, and until it happens the certificate is minted inactive — so tags sitting in unsold stock cost nothing.YesTodayBilled on a fixed date
Ask about your scans, certificates, owners, leads and transfers in plain language — alongside market and benchmark data Vera ingests for your category.Try it on the platform page →YesTodayExport to a spreadsheet
Compare your scan, resale and ownership numbers with market data Vera collects, enhanced across its users, without anyone seeing another brand's data.YesTodayAn analyst report, once a year
Someone who scans a product and leaves their details becomes a named lead, attributed to the owner whose item they scanned, and exportable as CSV.YesTodayA scan count, no name
Scans plotted by country and by pin, with the repeat-scan and invalid-scan rate for each country, so a product turning up where it was never sold is visible in the data.YesTodayYou hear it from a rep
A brand picks its subdomain during signup and a live certificate install exists on it before anyone writes code. Point it at your own domain later and Vera verifies it. No store, no snippet, no developer.YesTodayA dev sprint to install
Vera's name comes off the customer-facing certificate, including for a stranger who was only sent the link.YesTodayA vendor's badge on it
Build a role, set what it can reach in a permissions matrix, then duplicate or delete it. Eight department roles are seeded to start from: finance, design, analytics, marketing, logistics, purchasing, engineering and legal.YesTodayFixed, built-in roles
Certificate and transfer email goes out from your domain, verified once with DNS records the platform gives you.YesTodayMail from a vendor domain
The platform reports value delivered against what you spend with Vera, as a single multiple rather than a scan count.YesTodayScan counts, not value
Products and orders sync from your store, and Shopify customers can be brought in as certificate owners. Connecting the store also creates the certificates page on it — there is no snippet to paste into your theme.YesTodayA custom-built connector
A shopper who is already signed in to your Shopify store opens their certificate without creating a second account.YesTodayA second account to create
Products, certificates and people download as CSV — every row matching your filters, up to 50,000, not just the page on screen. Analytics downloads one file per chart, and the activity log exports as CSV or Excel.YesTodayA CSV of one screen
Your products, certificates and events are reachable by API as well as on screen, so your own systems can read the same record Vera keeps.YesTodayData kept in a dashboard

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