Vera

Vera Platform

See every product's whole life, and act on it.

See everything your products do, from the factory to every owner. Turn that lifecycle data into intelligence you can act on, with measurable impact.

  1. Lifecycle dataMade · Sold · Owned · Gifted or resold · Serviced
  2. From data to analyticsScans, owners and resale value, live
  3. AI insightsAsk your products anything

Lifecycle data

  1. MadeGeneva · Mar 2019
  2. SoldMadrid · Jun 2019
  3. OwnedLondon · Sep 2022
  4. Gifted or resoldIstanbul · Apr 2024
  5. ServicedDubai · Feb 2026

From data to analytics

Scans by city

  • Hong Kong19
  • Dubai18
  • Tokyo18

Scans

184+201.64%

vs. previous 30 days

Countries reached

12 countries

Resale value captured

$220,100 in tracked resale

Mar 2025 – Sep 2026

Repeat Scan Rate

31.0%

44 of 142 scanned items

AI insights

Which owners are most likely to buy from us again?

86 who own three or more pieces and scanned one this month.

Do our owners scan their products more often than the market's?

More than twice as often: 6.2 scans per owner a year, against 2.9 across the market.

Solutions

One platform for every solution.

Connected products unlock cost savings and new revenue lines across your business. Start with one or all six from day one.

Brand Protection

Authenticity and ownership, settled on the spot by whoever is holding it.

Consumer Engagement

A direct line to whoever owns the product, long after the first sale.

Resale & Circularity

Certified resale as a channel the brand owns, and every subsequent owner it introduces.

Traceability & Logistics

Every movement, transfer and scan, visible end to end across the supply chain.

AI & Analytics

Scans, transfers and sales arriving as one live dataset across the whole lifecycle.

Sustainability & Compliance

The per-item record a longer product life leaves behind — every owner, every part, and who is allowed to see it.

View all solutions →

Earned adoption

More reasons to engage, more lifecycle data.

Every certificate feature is another reason to engage, and every engagement is lifecycle data.Every capability you add to the certificate is another reason to engage at the friction points that already exist (proving authenticity, trust at resale, tracing a lost or stolen item, and more), and every engagement is lifecycle data you didn't have.

AuthenticityOwnershipProvenancePrivacy & ShareTraceabilitySell & GiftTheft & Loss
The two-sided equation

Consumer engagement

Adoption can't be forced. It has to be earned.

Explore certificates →

Data & business intelligence

Data can't be forced. It has to be collected.

See how it compounds
Explore certificates →

Value that compounds

More value for owners. Intelligence and profit for you.

Anyone can tap to verify. Owners get secure resale, traceability and more.
You get the reach, data, control and intelligence that come with it.

Consumers
Brands and creators

Owner capabilities

Engagement

Value

Trust

Sales

Lifecycle data

Insights

Analytics and AI

Measurable ROI

  • Owner capabilities

    67%

    of resale users value a passport for authentication when selling

  • Value

    74%

    of shoppers in Germany and Austria would pay more for traceable fashion

  • Trust

    39%

    of Europeans have wondered if a purchase was genuine

  • Sales

    66%

    of resale shoppers discovered or first bought a brand through resale

  • Lifecycle data

    95%

    of US ad and data leaders expect to keep losing tracking data

  • Insights

    70%

    of gen AI high performers say they have had difficulties with data

  • Measurable ROI

    Measured in Vera with your data

    Return fraud prevented · Average resale price · Leads captured + more

Why it worksVera vs. traditional methodsExplore Vera vs. traditional methods

Owners get more from what they own, brands get the engagement and data that follow, and each gain feeds the other. Friction for neither.

VeraOne product identity infrastructureTags, certificates and the platform

For anyone

Trust
Trust and transparency in the product, the owner selling it and the brand that made it

For owners

What they get
Authenticity, ownership, sale and transfer, and more
Friction
None: no app required, tap with any modern phone

For brands

Day one
Return fraud prevented, resale customers captured
Reach
A direct line to every owner, including the next one
Over time
Engagement → data → analytics → AI insights
What it takes
No hardware; pay on activation
Cost to start
Tags up front and a subscription that includes activations; more only as products activate

From data to analytics

All that lifecycle data, viewed the way you want

See where your products are scanned, how often, and where a copy failed to verify.

Demo · Maison Vera

Scans

184

+201.64%

Invalid scans

16

rejected scans

Countries reached

12

countries

Scans

Scan volume over the selected date range.

Scans

Where certificates were scanned in the selected date range. Select a scan to find it on the map.

Group by:PinsCountriesAll scansLatest location

181 scans

Map of 181 located scans: London, Paris, Madrid, Geneva, Milan: 52; Istanbul: 6; Dubai: 18; Seoul: 17; Tokyo: 18; Hong Kong: 19; Singapore: 15; Los Angeles: 14; New York: 22. Demo data.

From data to decisions

Ask your products anything.

Your competitors can buy the same AI. They can't buy your data.Your competitors can buy the same AI. They can't buy your data. Ask Vera turns it into AI that knows your business and your market, on the platform or in your own agents.

Click a question to ask Vera

Company: Maison Vera

Where has this Black Dive Watch been?

Thinking

Explore AI & analytics →

Compound value from day one

Monitor your return in real time

See cost control and revenue growth opportunities across your whole business, measured as they happen.

Demo · Maison Vera

Return to date

14.5×

Value delivered

$282,350

All time · since Mar 3, 2025Partial · 3 of 5 sourcesDemo · Maison Vera
Display:

Where the return came from

  • Resale value captured

    $220,100

    in tracked resale

  • Return fraud prevented

    $45,850

    Uses the brand's own business figure

    value retained

  • Stolen recovery value

    $16,400

    recovered

Also measured
  • Authenticity verification rate
  • Invalid scan rate
  • Reported stolen
  • Transfer completion rate
  • Resales per resold item
  • Average resale price
  • Product lifespan
  • Countries reached
  • Repeat scan rate
  • Leads captured
  • and many more…
Calculate your upside →

Features

One platform for product identity and lifecycle management

Import your catalogue, order tags, decide who can do what and get answers, without switching tools.

Set up

Bring your products in, choose where they live, give them your look.

Sync your product catalog

Add a product by hand or from a link, or import a CSV. Or connect Shopify: products and customers sync in.Add a product by hand, fill one in from a link to its page on your site, or import a CSV in bulk. Or connect Shopify or your eCommerce of choice: products and customers sync in, and a paid order activates its certificate.

The platform's Add products dialog: create a product, paste a product link, or import a CSV file.The Connect a store option: sync products automatically from Shopify.

Live on your own site, without a developer

Scans open on your Vera subdomain from day one, or point them at your store or your own site.Scans open on your Vera subdomain from day one. Point them at your store or your own site instead, and certificates open on your pages, under your domain. Connect Shopify and Vera creates the page in your store for you.

Where scans go: your Vera subdomain, your ecommerce site, or your own site.Your ecommerce site: Shopify, store connected, set as primary.

Style certificates to match your brand

Set your logo, colors and type once, and every certificate carries them.Set your logo, colors and type once in the studio, and every certificate you issue carries them.

The studio's logo setting, showing the brand's own mark.The studio's Colors setting: the primary brand colour.The studio's Buttons setting: border radius, from sharp to rounded.The studio's mobile preview of a Maison Vera certificate for the Black Dive Watch.

Operate

Keep tags stocked, products moving and the right people in charge.

Purchase tags direct for any product type

Order tags from a shop inside Vera. Inventory flags the ones to reorder.Order tags from a shop inside Vera: choose the capability, size and quantity. Inventory weighs your stock against the products still waiting for a tag, flags the ones to reorder, and can reorder them automatically.

The tag shop's Solid Tag card: sizes 6–30mm, best for watches and jewelry.Choose a tag by capability: Connect, Verify, Vault.Tag inventory: Sticker Tag needs ordering, Solid Tag has plenty.

Chain of custody and location management

Send a certificate to a store and confirm when it arrives, and each hop is recorded in the item's provenance.Keep your stores, distributors and production sites in an address book. Send a certificate to a store and confirm when it arrives, and each hop is recorded in the item's provenance.

Give every team exactly the access it needs

Create your own roles and decide, action by action, what each can do with a certificate.Create your own roles and decide, action by action, what each can do with a certificate: view, manage, activate, transfer, export. Every change your team makes goes into a company activity log you can export as CSV or XLSX.

The permissions matrix: certificate actions (view, manage, activate, transfer, export) switched on or off per role.The Add role button.

Answers without a support ticket

Press ⌘K and type a question. Vera lists the docs that answer it, or hands it to Ask Vera.Press ⌘K and type a question. Vera lists the docs and glossary entries that answer it; press Enter to hand the question to Ask Vera. Product tours are one click away.

The ⌘K overlay with a typed question, listing Ask Vera, a glossary entry and the matching documentation.

SCALE

Pay only when products are in use, capture a lead on every scan and go white-label on higher plans.

Pay when you generate value

Only pay when certificates are activated and products are in use.Only pay when certificates are activated and products are in use. Choose the moment that counts (on creation, on arrival at one of your stores, or on sale) for your whole company, one product or one certificate.

Capture new leads on every scan

Ask for an email or a location before a certificate opens. Owners and leads land in one directory.Ask visitors for an email or a location before a certificate opens. Every owner and every lead lands in one directory, with the certificate they scanned, ready to export as a CSV.

Certificate access settings: require an email, or a location, before a certificate opens.People, Leads: the emails captured by scans, with the certificate each came from.A public certificate asking for an email before it opens.

Make it entirely yours

On higher plans, send email from your own domain and remove "Powered by Vera".On higher plans, send your transactional emails from your own domain instead of no-reply@vera.inc, and remove Vera's attribution from your public certificate pages, email footers and the front of every SMS.

Get started

Easy to start. Built to scale.

Bring your catalogue in from the store you already sell from. Certificates are live on a Vera subdomain from signup, with no developer involved.

  • Step 1: Connect your storeConnect Shopify and your products and customers sync in and stay current. No store to connect? Import a CSV, or fill a product in from a link to its page.
  • Step 2: Order your tagsFrom the shop inside Vera: choose the capability, size and quantity. They arrive bound to your products.
  • Step 3: Choose where certificates liveA unique Vera subdomain you reserve at signup, or your own site or store.
  • Step 4: Go liveCertificates activate at the moment you choose.
Your ecommerce site: Shopify, store connected, set as primary.
Connect your Shopify storeProducts and customers sync in and stay current, and a paid order activates its certificate. Connecting also creates the certificate page in your store.
Add products: paste a product link to fill the form from your own site, or import a CSV file in bulk.
Import without a storeNo store to connect? Import a CSV in bulk, or fill a product in from a link to its page on your site.
Where scans go: your Vera subdomain, always available, or your ecommerce site.
Host certificates anywhereCertificates open on a unique Vera subdomain you reserve at signup, or on your own site or store.
Connect a store: sync products automatically from Shopify and other integrations.
Add integrations as you growVera integrates with Shopify today and is expanding to more ecommerce platforms and integrations, for added certificate and platform capabilities.

How you go live

  • Step 1: Connect your store or importShopify, a CSV, or a link to a product page.
  • Step 2: Order tagsFrom the shop inside Vera. They arrive bound to your products, so every tag already has its certificate.
  • Step 3: Go liveChoose where scans land: your Vera subdomain, your store or your own site. Certificates are live from signup.
  • Step 4: Collect engagement dataEvery owner, scan and resale adds to your lifecycle data, and the value grows with it.
  • Step 5: CapitalizePut what your products tell you to work: where to sell next, what to make, and who to reach.

Pay as your products go live. Start for less than you think.

Buy the tags you need. Your subscription fee comes back to you as activations, and beyond those you pay only as products activate: on creation, on arrival in store, or on sale. No extra hardware, and no developer needed to set up.

View pricing →

Compare

Vera manages product lifecycles. Your current stack stops short.

CapabilityVera
Tags up front and a subscription that includes activations. Beyond those, you pay only as products activate, on the trigger you choose.YesTodaySetup fees and hardware
Billing is metered on the products you activate, not on how many people log in. Seats are an allotment, never a charge line.YesTodayPer-seat licence fees
On creation, on the first transfer to an owner, or when a location you nominated confirms the item arrived. The first transfer is the default, and until it happens the certificate is minted inactive — so tags sitting in unsold stock cost nothing.YesTodayBilled on a fixed date
Ask about your scans, certificates, owners, leads and transfers in plain language — alongside market and benchmark data Vera ingests for your category.Try it on the platform page →YesTodayExport to a spreadsheet
Someone who scans a product and leaves their details becomes a named lead, attributed to the owner whose item they scanned, and exportable as CSV.YesTodayA scan count, no name
Scans plotted by country and by pin, with the repeat-scan and invalid-scan rate for each country, so a product turning up where it was never sold is visible in the data.YesTodayYou hear it from a rep
Build a role, set what it can reach in a permissions matrix, then duplicate or delete it. Eight department roles are seeded to start from: finance, design, analytics, marketing, logistics, purchasing, engineering and legal.YesTodayFixed, built-in roles
Certificate and transfer email goes out from your domain, verified once with DNS records the platform gives you.YesTodayMail from a vendor domain
Products and orders sync from your store, and Shopify customers can be brought in as certificate owners. Connecting the store also creates the certificates page on it — there is no snippet to paste into your theme.YesTodayA custom-built connector
Products, certificates and people download as CSV — every row matching your filters, up to 50,000, not just the page on screen. Analytics downloads one file per chart, and the activity log exports as CSV or Excel.YesTodayA CSV of one screen
Compare all →

Product

Explore the full infrastructure

Capitalize with one infrastructure for connected products, in three layers.

TagsIdentity built into every product. Proof in one tap. Purchased in the platform.Explore tags →
Maison Vera
Authentic

Maison Vera

Black Leather Handbag
GiftSellReport

Details

Product ID
vt-mv-8c30fa2
Manufacture date
Jul 2024
Owned since
Mar 2025
CertificatesElevate every product. Engage every owner. Created in the platform.Explore certificates →

Questions

Questions about the platform

When are we charged for a certificate?
On activation, and you choose when that is: on creation, on the first transfer to an owner, or when one of your own locations confirms the item arrived. The default is the first transfer, so tags sitting in unsold stock cost nothing.
Is this priced per seat?
No. Billing is metered on the products you activate, not on how many people log in. Seats are an allotment rather than a charge line.
What can we actually ask the AI, and what is it answering from?
Three sources: your own lifecycle data — scans, certificates, owners, leads, transfers — the resale market around your categories, and Vera's own documentation. One question box, asked in plain language.
Can we control who on our team sees what?
Yes. Roles and permissions are configurable per team rather than fixed, and access can be scoped across teams, systems and workflows.
Can we remove Vera's branding from what the customer sees?
Yes. White-label takes Vera's name off the customer-facing certificate, including for someone who was only sent the link.
How is our data secured?
Each tag signs every read with a key that can't be extracted, access is role-based with an activity log, you own your data and can export it in full, and it is hosted in the US on Google Cloud. EU data residency is on the roadmap, and SOC 2 and ISO 27001 certification are not in place yet.
Is there an API?
Yes. The Vera API is available on higher plans, alongside the Shopify sync, CSV and product-link import, and full exports of your product, ownership and event data.
Ask us a question →Have a question you don't see? We'd love to hear from you

Intelligent products, infinite possibilities

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