ROI calculator
Find the value your products are losing across their lifecycle.
A product can cost you or earn you far more than the sale. These are general market figures. Adjust every assumption below to match your business.
For figures specific to your brand, talk to us.
Tell us about your business
Show the 7 assumptions
Recoverable, per year
$975K
on $50M of annual revenue
Resale revenue captured
Your share of verified resales
$225K
Return fraud prevented
Ownership verification refuses the claim
$750K
New customers acquired
1,650 new customers a year — add your CAC above to value them
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Sales displaced by counterfeits
Exposure, not recovered revenue. Held out of the figures above and out of the return — not every fake is a lost sale.
$1.1M
This is a model, not a quote. Every assumption above is adjustable and sourced where a source exists. Counterfeit exposure is displaced sales, not recovered revenue — not every fake is a lost sale. New customers are valued at your own CAC, as acquisition spend you avoid, and never also at margin on what they buy.
Carries the figures and assumptions above. Never your email.