Vera

ROI calculator

Find the value your products are losing across their lifecycle.

A product can cost you or earn you far more than the sale. These are general market figures. Adjust every assumption below to match your business.

For figures specific to your brand, talk to us.

Tell us about your business

What you sell — optional, select all that apply
Currency

The currency for the two figures below and every result. Switching it relabels them — no figure is converted.

Show the 7 assumptions
%

Counterfeits are up to 2.3% of world trade (2021, the report's reference year). Clothing, footwear and handbags are named among the top categories, but no per-category rate is published — so set yours.Conservative default.

Source OECD/EUIPO, 2025

%

Secondhand is growing 10% a year — three times faster than the primary market. That growth figure is the sourced one; the share below is not published anywhere and is yours to set.

Source BCG × Vestiaire Collective, 2025

%

Varies from under 20% for fast fashion to over 100% for scarce watches and handbags.

No published source — set this from your own data

%

A commercial term you set, not a market rate — what you take when a resale runs through a verified transfer. Today it is zero, because the resale is invisible to you.

No published source — set this from your own data

%

9% of returns are fraudulent and returns run 15.8% of sales — about 1.4% of revenue, for general US retail. No luxury-specific figure exists, so set this from your own returns data.

Source NRF × Happy Returns, 2025

%

They own your product and did not buy it from you — high intent, and invisible until a verified transfer names them. Two studies chained: 66% discovered or bought a brand through resale (BCG × Vestiaire, 2025) × 43% of those who discovered a brand through resale then bought new (McKinsey × BoF, 2026) ≈ 28%. An upper bound: the 66% also counts people who bought, not only discovered, through resale.

No published source — set this from your own data

%

Per product sold. Someone scans a tag or opens a certificate and leaves an email — a gift recipient, a friend trying it on — so intent is far lower and more variable than a resale buyer's. Hold capture and conversion apart if you have them: 20% × 5% is 1%.Conservative default.

No published source — set this from your own data

Recoverable, per year

$975K

on $50M of annual revenue

Send it over and someone here will come back on it — where we would push back on your assumptions, and what going after these numbers actually involves.

Resale revenue captured

Your share of verified resales

$225K

Return fraud prevented

Ownership verification refuses the claim

$750K

New customers acquired

1,650 new customers a year — add your CAC above to value them

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Sales displaced by counterfeits

Exposure, not recovered revenue. Held out of the figures above and out of the return — not every fake is a lost sale.

$1.1M

This is a model, not a quote. Every assumption above is adjustable and sourced where a source exists. Counterfeit exposure is displaced sales, not recovered revenue — not every fake is a lost sale. New customers are valued at your own CAC, as acquisition spend you avoid, and never also at margin on what they buy.

Carries the figures and assumptions above. Never your email.